PPC Manager

PPC Manager

Company: Land Asset Technologies

Location: Indore

Employment Type: Full-time

Job Overview

Land Asset Technologies is seeking a highly skilled Digital Marketer & SEO Expert who will be responsible for planning, executing, and optimizing digital marketing campaigns across paid and organic channels. The ideal candidate will have strong hands-on experience with Google Ads, YouTube Ads, Meta Ads (Facebook & Instagram) , along with deep knowledge of SEO, WordPress, and Elementor , enabling data-driven content and website optimization.

Key ResponsibilitiesPaid Advertising & Campaign Management

• Plan, create, execute, and manage performance-driven ad campaigns on:
• Google Ads (Search, Display, Performance Max)
• YouTube Ads
• Meta Ads (Facebook & Instagram)
• Conduct audience targeting, keyword research, bidding strategies, and budget optimization.
• Monitor campaign KPIs such as CTR, CPC, CPA, ROAS, and conversions.
• Perform A/B testing on ad creatives, landing pages, and audience segments.
• Generate detailed performance reports and insights for continuous optimization.

SEO & Content Optimization

• Develop and implement on-page and off-page SEO strategies to improve organic rankings.
• Conduct in-depth keyword research and competitor analysis.
• Provide SEO-based keyword frameworks for website content, landing pages, and blogs.
• Optimize website structure, metadata, internal linking, and page speed.
• Collaborate with content writers to ensure SEO best practices are followed.
• Track SEO performance using tools like Google Search Console, Google Analytics, and third-party SEO tools.
• Manage and optimize websites built on WordPress using Elementor .
• Implement SEO-friendly layouts and page structures.
• Coordinate landing page creation and optimization for paid campaigns.
• Ensure website performance, mobile responsiveness, and technical SEO compliance.

• Required Skills & Qualifications
• Bachelors degree (preferred).
• 2+ years of experience in PPC.
• Proven expertise in Google Ads, YouTube Ads, and Meta Ads .
• Strong understanding of SEO (technical, on-page, and off-page) .
• Hands-on experience with WordPress and Elementor .
• Proficiency in Google Analytics, Google Tag Manager, and Search Console.
• Knowledge of conversion tracking, pixels, and event-based analytics.
• Strong analytical, problem-solving, and reporting skills.