PPC expert

Were looking for a PPC Expert to plan, execute, and optimize high-performing paid campaigns across Google Ads and Meta Ads. Youll own campaign strategy, daily optimizations, reporting, and experimentation to drive measurable growth (leads, sales, ROAS).

• Plan and manage paid campaigns on Google Ads (Search, Performance Max, Display/YouTube as needed) and Meta Ads (FB/IG).
• Build and optimize full-funnel structures: TOFU/MOFU/BOFU , retargeting, lookalikes, and intent-based search.
• Do keyword research , ad copywriting, creative direction (briefing designers), and landing page recommendations.
• Implement and maintain tracking: GA4, Google Tag Manager, Meta Pixel, conversion APIs (nice-to-have) .
• Optimize budgets, bids, audiences, creatives, and placements to hit CPA/ROAS targets .
• Run structured A/B tests (ads, landing pages, audiences), document learnings, and scale winners.
• Create clear weekly/monthly reports and insights (not just numberswhat changed and what to do next ).
• Coordinate with content/design/sales teams to improve funnel conversion.

• Strong hands-on experience with Google Ads + Meta Ads .
• Solid understanding of performance metrics: CTR, CPC, CPA, ROAS, CVR, LTV .
• Good grip on GA4 + GTM and conversion tracking fundamentals.
• Ability to independently troubleshoot tracking/campaign issues.
• Strong communication and reporting skills.

• Experience with B2B lead gen , e-commerce , or high-ticket services (pick what applies).
• Experience with YouTube Ads , LinkedIn Ads , TikTok , or programmatic .
• Familiarity with CRO , landing page tools, and heatmaps (Hotjar/Microsoft Clarity).
• Experience running campaigns with larger budgets (e.g., 3L+/month or $5k+/month).