Portfolio Marketing Head

JOB DESCRIPTION:

Portfolio growth and market share

• Deliver an EI of > 100 for the Portfolio and increase Abbott market share
• Deliver Portfolio Plan Sales and Plan Margin
• Achieve NPI targets for the Portfolio (number of products to be launched and sales from NPI)

Portfolio / Disease Area insights

• Undertake periodic research to identify emerging short and long-term therapy growth trends in Portfolio / Disease Area 
• Undertake periodic research to identify emerging diagnosis and treatment trends in the respective disease areas
• Undertake periodic research to identify patient insights that could lead to shifts in the treatment or delivery landscape for the portfolio / individual therapies
• Complete a comprehensive competitor scan once a year to identify competitor strategies and potential new molecule threats

Driving Portfolio / Disease Area leadership

• Annually create a Portfolio plan for the Portfolio / Disease Area
• Identify and ideate new product opportunities for the Portfolio / Disease Area
• Identify and ideate on product innovations (e.g. LCM, packaging) for existing products
• Identify new markets and new channel opportunities to drive Portfolio / Disease Area growth

Arbitrage between Therapies

• Owner / manager of the marketing spend across therapies within the Portfolio / Disease Area
• Evaluate marketing RoI across different therapies and adjust strategy accordingly 
• Decide on pricing strategy for the Portfolio / Disease Area

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

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