Portfolio Marketing Head

Abbott

5 - 10 years

Mumbai

Posted: 19/03/2025

Job Description

JOB DESCRIPTION:

Portfolio growth and market share

Deliver an EI of > 100 for the Portfolio and increase Abbott market share
Deliver Portfolio Plan Sales and Plan Margin
Achieve NPI targets for the Portfolio (number of products to be launched and sales from NPI)

Portfolio / Disease Area insights

Undertake periodic research to identify emerging short and long-term therapy growth trends in Portfolio / Disease Area
Undertake periodic research to identify emerging diagnosis and treatment trends in the respective disease areas
Undertake periodic research to identify patient insights that could lead to shifts in the treatment or delivery landscape for the portfolio / individual therapies
Complete a comprehensive competitor scan once a year to identify competitor strategies and potential new molecule threats

Driving Portfolio / Disease Area leadership

Annually create a Portfolio plan for the Portfolio / Disease Area
Identify and ideate new product opportunities for the Portfolio / Disease Area
Identify and ideate on product innovations (e.g. LCM, packaging) for existing products
Identify new markets and new channel opportunities to drive Portfolio / Disease Area growth

Arbitrage between Therapies

Owner / manager of the marketing spend across therapies within the Portfolio / Disease Area
Evaluate marketing RoI across different therapies and adjust strategy accordingly
Decide on pricing strategy for the Portfolio / Disease Area

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

EPD Established Pharma

LOCATION:

India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 25 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

About Company

Abbott is a global healthcare company developing medical devices, diagnostic tools, nutritional products, and medicines. It focuses on improving health outcomes across areas like heart disease, diabetes, and infectious diseases, with a strong emphasis on research and innovation.