About Pokonut
Pokonut is one of Indias fastest-growing D2C personal care brands, trusted by millions for science-backed skincare solutions.
With a fast-scaling revenue engine, strong repeat customer base, and aggressive digital expansion, we are looking for
performance-driven specialists who can take our growth to the next level.

Role Overview
We are hiring a Google Ads Specialist who literally breathes Google Ads someone who lives the platform, studies every update,
and knows how to build, optimise, and scale profitable campaigns month over month.
This role demands strategic thinking, deep platform expertise, and complete ownership of results.

Key Responsibilities
- Own the complete Google Ads ecosystem - Search, Performance Max, YT, Display & Shopping.
- Plan and execute full-funnel strategies to scale the brand profitably month-on-month.
- Build campaigns from scratch (01) and systematically scale (110).
- Analyse data daily and optimise for CAC, ROAS, LTV, impression share, and conversion value.
- Track trends, algorithm updates, competitor movements and implement learnings instantly.
- Collaborate with creative, retention & product teams to maintain a strong performance loop.
- Maintain high-quality reporting with insights, actionables, and forecasting.
- Take full ownership of decisions, performance outcomes, and growth roadmaps.

Requirements
- 23+ years of hands-on experience in performance marketing on Google Ads.
- Proven experience scaling ad spends 58 Lakhs/month and upwards.
- Demonstrated success taking brands or campaigns from 01 and 110.
- Deep understanding of bidding strategies, keyword intelligence, segmentation, and MMM.
- Strong analytical and experimentation mindset someone who thinks independently.
- Up-to-date with latest Google ads releases, AI features, tracking updates, and attribution changes.
- Strong ownership, accountability, and problem-solving approach.

Performance Specialist - Google Ads

POKONUT

Job Description

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