Performance Marketing – Lead (Modern Entertainment Studio )

Roles & Responsibilities

Own and scale paid media campaigns across platforms: Meta, Google, YouTube, programmatic, and

emerging ad networks.

Drive user acquisition & engagement across companiess content, apps, and live event Ips

Optimize CAC and deliver on new subscriber OKRs per campaign cycle.

Manage and optimize monthly budgets ensuring ROI across multiple verticals.

Run A/B testing on creatives, audiences, formats, and funnels.

Collaborate with creative & content teams to align campaign messaging with Company IP launches.

Benchmark and replicate successful strategies from OTT, social and creator-led platforms

Build dashboards & reporting for CAC, CTR, CVR, ROAS, LTV, and funnel metrics.

Explore new channels (influencer performance, affiliates, partnerships) for diversified growth.

Requirements:

36 years of hands-on performance marketing experience (consumer internet, gaming, OTT, creator

economy, or digital-first brands preferred).

Proven success in scaling 50L+ annual ad spends with strong CAC control.

Expertise in Meta Ads Manager, Google Ads, YouTube Ads, DV360; knowledge of influencer/affiliate

marketing is a plus.

Strong analytical and quantitative skills (Excel, SQL, Looker, or similar).

Creative thinker with ability to brief, test, and scale impactful ad creatives.

Comfortable in a fast-paced, high-growth environment with multiple verticals and priorities.