Performance Marketing Specialist

Company Description

Milano Jewelry is a Direct-to-Consumer retail jewelry chain with over 35 locations in the Caribbean, Mexico, and Alaska. Headquartered in the New York City Diamond District, Milano's vertical integration from manufacturing to retail offers duty-free shopping savings with high-end quality and service.

Job Summary

We are looking for a data-driven, performance-obsessed Social Media Ads Specialist to lead of our paid media strategy across Meta and Google with the opportunity to expand into TikTok and emerging platforms such as Axon (AppLovin).

If you live in Ads Manager, think in ROAS and CAC, and love scaling profitable campaigns this role is for you. You will be responsible for planning, launching, optimizing, and scaling paid digital campaigns that drive revenue growth, customer acquisition, and lifetime value across our e-commerce business.

This is not a boost posts role.

This is a full-funnel, performance marketing leadership position.

You will work closely with our creative, e-commerce, and leadership teams to continuously improve performance, conversion rates, and profitability.

Key Responsibilities:

Paid Media Strategy & Execution

• Own Meta (Facebook & Instagram) Ads strategy end-to-end
• Manage and scale Google Ads (Search, Shopping, Performance Max, YouTube)
• Build and optimize full-funnel campaign structures (TOF/MOF/BOF)
• Develop testing roadmaps (creative, audiences, landing pages, offers)
• Optimize for revenue, MER, ROAS, CAC, and contribution margin not vanity metrics

Platform Expansion

• Launch and scale TikTok Ads (conversion campaigns)
• Explore and test emerging paid platforms (e.g., Axon by AppLovin)
• Identify incremental growth channels beyond Meta/Google

Analytics & Optimization

• Deep understanding of attribution models (last click vs blended/MER)
• Analyze performance across GA4, platform dashboards, and backend sales data
• Monitor and improve:
• Conversion rate (CVR)
• Average order value (AOV)
• Customer acquisition cost (CAC)
• New vs returning customer mix
• Identify bottlenecks in funnel and collaborate on improvements

Creative Collaboration

• Brief creative team with performance-backed insights
• Develop winning hooks, angles, and offer strategies
• Analyze ad creative performance at granular level (thumb-stop rate, CTR, hold rate, etc.)
• Guide UGC and short-form video strategy for paid

Technical Execution

• Pixel & tracking setup (Meta Pixel, Google Tag, TikTok Pixel)
• Event tracking & conversion API familiarity
• Feed management for Shopping campaigns
• Landing page testing & CRO coordination

Required Experience:

• 4+ years managing Meta Ads with meaningful budgets
• Strong Google Ads experience (Search + Shopping required)
• Proven track record scaling e-commerce brands profitably
• Experience managing $50k+/month in ad spend preferred
• Strong analytical skills comfortable in spreadsheets and dashboards
• Ability to make decisions from data, not guesswork

Bonus:

• TikTok Ads conversion campaign experience
• Experience with Axon (AppLovin) or similar DSP platforms
• Jewelry, luxury, fashion, or high-AOV product experience

What we are Looking For:

• Performance-first mindset
• Entrepreneurial and proactive
• Obsessed with testing and iteration
• Comfortable being accountable for revenue results
• Strategic thinker, strong executor

What Success Looks Like

• Improved blended ROAS and contribution margin
• Lower CAC with scalable acquisition systems
• Structured, documented paid media playbooks
• Clear testing framework and reporting cadence
• Successful launch of at least one new paid acquisition channel

If you are ready to build, scale, and own performance marketing at a high-growth luxury brand wed love to speak with you.

Apply via LinkedIn