Performance Marketing Specialist/Manager (SEO\SMM)

Job Title: Performance Marketing Specialist/Manager Location: Chennai, India Company: Rattha Realty

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About Rattha Realty: Rattha Realty is a leading real estate development company based in Chennai, specializing in premium commercial, residential, and mixed-use projects. With a legacy of excellence spanning over two decades, we are committed to delivering world-class infrastructure, cutting-edge design, and innovative solutions that meet the aspirations of our discerning customers. Our portfolio includes landmark projects in the real estate sector, combining quality, trust, and customer satisfaction. Join our dynamic team to contribute to transforming spaces into iconic landmarks while creating unmatched customer experiences.

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Job Description:

Rattha Realty is seeking a highly motivated Performance Marketing Specialist/Manager to drive results through strategic paid and organic campaigns. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing initiatives to achieve measurable growth, increase ROI, and improve brand visibility.

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Key Responsibilities

Performance Marketing & Paid Campaigns

Design, implement, and optimize Google Ads Campaigns (Search, Display, Shopping, and YouTube).

Leverage programmatic advertising to target high-conversion audience segments effectively.

Manage retargeting campaigns to nurture leads and re-engage past website visitors.

Conduct bid management and budget allocation to ensure efficient ad spend.

SEO and Content Optimization

Monitor and improve website health metrics such as load time, crawlability, and responsiveness.

Research and integrate high-performing keywords across web pages and campaigns.

Work with the content team to develop SEO-optimized blogs, meta tags, and descriptions.

Social Media Marketing and Campaigns

Design and execute custom audience strategies using lookalike and retargeting options.

Test and scale innovative ad formats (e.g., carousels, reels, or stories) for better engagement.

Manage influencer collaborations to amplify campaign reach and drive organic traction.

Email and WhatsApp Campaigns

Set up and manage personalized drip email campaigns for lead nurturing and client engagement.

Leverage WhatsApp Business API for automated notifications, follow-ups, and lead interactions.

Conduct campaign segmentation to target users with relevant and timely communication.

Analytics and Reporting

Build real-time dashboards to monitor campaign performance, using tools like Google Data Studio.

Analyze user behavior patterns using heatmaps, session recordings, and analytics data.

Report ROI metrics weekly, focusing on CTR, CPC, and conversion funnel optimization.

Landing Page and Website Optimization

Design and A/B test landing pages to improve lead capture and reduce bounce rates.

Collaborate with designers and developers to improve the website's UI/UX.

Ensure websites are mobile-optimized and meet Core Web Vitals standards.

Property Portal Listings Management

Regularly update and optimize listings across property portals to maintain visibility.

Conduct competitive analysis to benchmark and improve portal listing performance.

Lead Generation and Nurturing

Create and manage lead magnet campaigns (eBooks, webinars, checklists) to grow the lead database.

Integrate CRM systems to track, segment, and nurture leads across the sales funnel.

Implement chatbots on the website and landing pages for immediate lead capture and engagement.

Strategic Collaboration and Cross-Functional Initiatives

Collaborate with the sales team to ensure leads generated align with sales goals.

Coordinate with creative teams to produce ad copies, graphics, and videos tailored for campaigns.

Stay updated on industry trends and emerging marketing platforms/tools.

Competitor Analysis

Conduct detailed competitor benchmarking to refine targeting strategies and campaign positioning.

Track competitors advertising strategies and adjust campaigns for differentiation and impact.

Compliance and Data Privacy

Ensure all campaigns adhere to data privacy regulations like GDPR or local compliance laws.

Implement secure data management practices for lead information and user data.

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Key Skills & Qualifications

Proven experience in performance marketing, including Google Ads, SEO, and social media management.

Proficiency in tools such as Google Ads Manager, Google Analytics, SEMrush/Uber suggest, and Facebook Ads Manager.

Strong understanding of UI/UX principles and experience with landing page optimization.

Familiarity with marketing automation tools like Mailchimp, WhatsApp API, and CRM systems.

Excellent analytical skills and ability to interpret complex performance data.

Creative thinker with the ability to craft compelling ad campaigns and content strategies.

Strong organizational and project management skills to handle multiple campaigns simultaneously.

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Preferred Qualifications

Certification in Google Ads, SEO, or other relevant digital marketing areas.

Experience with real estate/property portals is a plus.

Knowledge of HTML/CSS for basic website management tasks.

Industry Type: Real Estate / Property Development Functional Area: Digital, Marketing, and Branding Role Category: Performance Marketing Specialist/Manager Employment Type: Full-Time