Performance Marketing Specialist – Lead Generation

Role: Performance Marketing Specialist Lead Generation

Noida | On-site | Full-time

Working Days: Monday to Friday

Experience: 2 to 3 Years

About Bluvo Digital

Bluvo Digital is a performance-focused growth partner for ambitious brands.

We do not optimise for vanity metrics. We build structured lead generation systems that drive qualified leads and real revenue.

We work selectively with clients who are serious about scaling. Our focus is on profitability, contribution margins and long-term growth.

The Role

This role is strictly for Lead Generation performance marketing.

If your background is only e-commerce ROAS optimisation, this may not be the right fit.

You will be responsible for generating high-quality leads and building structured acquisition funnels that convert.

What You Will Own

• End-to-end lead generation campaigns across Google Ads, Meta Ads and LinkedIn Ads
• Managing and scaling structured lead gen funnels
• Minimum 20L+ monthly ad budget handling experience preferred
• Optimising for lead quality, not just cost per lead
• Understanding sales cycle and CRM integration
• Setting up proper conversion tracking and offline conversion tracking
• Coordinating landing page creation and testing
• Running structured A/B tests across ads, audiences and landing pages
• Deep focus on Conversion Rate Optimisation
• Analysing funnel drop-offs and improving conversion rates
• Working closely with clients to improve lead quality

This Role Is Not For You If

• You optimise only for lowest CPL without considering lead quality
• You do not understand how sales teams work
• You cannot set up tracking independently
• You rely only on platform automation without strategy

We Are Looking For Someone Who

• Has 2 to 3 years of serious hands-on experience in lead generation
• Has handled structured lead funnels end-to-end
• Understands CPL, CAC, LTV, and revenue attribution
• Is confident in client communication
• Can independently audit and optimise accounts
• Has strong CRO thinking
• Is comfortable working on strict KPI targets

Why Join Bluvo Digital

We are not a large agency.

And that is our strength.

• Direct exposure to the founder-level strategy
• Real ownership from Day 1
• No unnecessary hierarchy
• Faster growth curve
• Performance-first culture
• Better pay for serious talent
• Clear leadership path as we scale

At larger agencies, you generate leads.

Here, you build lead engines.

To Apply

Send your CV and a short note covering:

1. Highest monthly budget you have handled for lead gen
2. One lead gen account you improved significantly
3. How you ensure lead quality
4. Your current CTC and notice period

Apply only if you are confident in owning results.