Performance Marketing Specialist – Healthcare Industry (US Shift)

Gachibowli, Hyderabad

US Shift 6:30 PM to 3:30 AM IST

Full-Time

Jive Jar is looking for a Performance Marketing Specialist with healthcare marketing experience to manage paid advertising campaigns for clinics, hospitals, medical practices, and healthcare service providers, primarily based in the United States.

The role focuses on generating qualified patient leads, appointment bookings, and consultation inquiries through paid marketing channels.

The candidate should have strong experience in Meta Ads, Google Ads, and healthcare lead generation campaigns, along with a solid understanding of patient acquisition funnels, medical advertising compliance, and local healthcare marketing.

Plan, launch, and optimize paid advertising campaigns across:

• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• Local patient acquisition campaigns

Campaign objectives may include:

• Patient lead generation
• Appointment bookings
• Consultation inquiries
• Awareness for medical services
• Promotion of specialized treatments

Design campaigns to generate qualified patient inquiries for services such as:

• Dental clinics
• Cosmetic procedures
• Dermatology
• Physiotherapy
• Diagnostic services
• General medical consultations
• Specialty treatments

Ensure campaigns attract high-intent patients, not low-quality traffic.

Manage search campaigns targeting patients searching for medical services such as:

• Dentist near me
• Dermatologist consultation
• Hair transplant clinic
• Skin treatment clinic

Focus on high-conversion intent-based keywords.

Run local advertising campaigns including:

• Location-based targeting
• Google Maps advertising
• Call-based campaigns
• Appointment booking campaigns

Focus on increasing patient inquiries and clinic visits.

Build retargeting campaigns for:

• Website visitors
• Landing page viewers
• Previous inquiry leads

Implement multi-stage funnels to increase patient conversions.

Implement and monitor tracking tools including:

• Google Analytics
• Google Tag Manager
• Meta Pixel
• Conversion tracking for forms, calls, and appointments

Ensure accurate measurement of:

• Leads generated
• Appointment bookings
• Cost per patient acquisition

Continuously monitor and optimize campaigns to improve:

• Cost per lead (CPL)
• Cost per appointment
• Conversion rate
• Return on ad spend

Perform regular A/B testing for:

• Ad copy
• Target audiences
• Landing pages
• Call-to-action strategies

Work closely with:

• Digital Marketing Managers
• Graphic Designers
• Video Editors
• Account Managers

Coordinate campaign creatives and landing pages.

• 36 years experience in performance marketing
• Strong hands-on experience with Google Ads and Meta Ads
• Experience in healthcare or medical marketing
• Strong understanding of lead generation funnels
• Ability to manage multiple campaigns simultaneously

Must have experience with:

• Google Ads
• Meta Ads Manager
• Google Analytics
• Google Tag Manager
• Conversion tracking setup

Bonus:

• Experience with healthcare CRM systems
• Landing page optimization

• Experience working with clinics, hospitals, or healthcare brands
• Experience handling US healthcare campaigns
• Experience running patient lead generation campaigns
• Experience managing multi-location clinics

• Strong analytical thinking
• Ability to optimize campaigns based on data
• Experience working in fast-paced agency environments
• Ownership of campaign performance
• Ability to generate high-quality patient leads

• Work on 30+ active brands
• Exposure to international healthcare marketing
• Opportunity to manage high-value lead generation campaigns
• Fast-paced digital marketing environment