Performance Marketing - Senior Executive / Lead

Performance Marketing - Senior Executive / Lead

Location: Noida, India (Work from Office)

MANDATORY REQUIREMENT To apply, please send your resume & a short cover letter to: hiring@runn.tv. Only the applications sent to this email id will be considered for evaluation. Candidates applying only on LinkedIn will not be considered.

We are looking for a highly driven Performance Marketing Senior Executive / Lead with 3 to 6 years of hands-on experience in performance marketing across digital channels to join our growth team at RunnTV. You will be responsible for planning, executing, optimizing, and scaling performance marketing campaigns to drive user acquisition, engagement, and growth for our B2C streaming platform.

This is an exciting opportunity to play a key role in scaling a fast-growing FAST streaming platform, work on high-impact acquisition campaigns, and directly influence growth metrics such as installs, registrations, CAC, LTV, and retention. Experience in scaling performance marketing for B2C apps or platforms is mandatory. Experience with OTT, media, or entertainment platforms will be a strong advantage but is not mandatory.

Key Responsibilities

1. User Acquisition Strategy: Plan and execute performance marketing campaigns across paid channels including Google Ads (UAC, Search, Display, YouTube), Meta (Facebook & Instagram), and other relevant acquisition platforms.
2. Campaign Execution & Optimization: Manage campaign setup, A/B testing, bid strategies, audience targeting, creatives, and continuous optimization to improve performance metrics such as CPI, CPA, ROAS, and LTV.
3. Platform & Channel Management: Drive growth across mobile app installs and web acquisition through channels such as Google, Meta, OEM platforms, programmatic networks, affiliate networks, and emerging ad platforms.
4. Analytics & Performance Tracking: Monitor campaign performance using tools such as Google Analytics, Firebase, AppsFlyer, Adjust, or similar attribution platforms, and derive actionable insights to improve ROI.
5. Creative Strategy Collaboration: Work closely with design and content teams to develop high-performing ad creatives, test variations, and continuously improve conversion rates.
6. Data-driven Decision Making: Analyze funnels, user cohorts, attribution data, and channel performance to optimize spend allocation and scale winning channels.
7. Budget Management: Manage and scale marketing budgets efficiently while maintaining optimal CAC and maximizing ROI.
8. Experimentation & Growth Initiatives: Continuously test new channels, platforms, targeting strategies, and growth experiments to unlock scalable acquisition opportunities.
9. Cross-functional Collaboration: Work closely with product, analytics, and leadership teams to align acquisition strategies with product roadmap and business objectives.
10. OTT / Media Experience (Preferred): Prior experience in performance marketing for OTT, streaming, media, or entertainment platforms is a strong plus but not mandatory.

Required Skills & Qualifications

1. 3 to 6 years of hands-on experience in performance marketing, preferably for B2C apps or digital platforms (mandatory)
2. Proven experience managing campaigns on Google Ads and Meta Ads platforms
3. Experience with mobile app install campaigns and attribution platforms such as Singular, AppsFlyer, Adjust, Firebase, or Branch
4. Strong understanding of performance metrics such as CPI, CPA, CAC, ROAS, LTV, and retention
5. Experience with Google Analytics (GA4), Firebase Analytics, or similar analytics tools
6. Hands-on experience in campaign optimization, A/B testing, audience segmentation, and funnel analysis
7. Strong analytical mindset with the ability to interpret data and drive actionable insights
8. Experience managing significant performance marketing budgets and scaling campaigns efficiently
9. Excellent communication and cross-functional collaboration skills
10. Experience with OTT, media, streaming, or subscription platforms is a plus but not mandatory

About RunnTV

RunnTV (https://runn.tv) is India's first independent FAST (Free Ad-Supported Streaming Television) channels based content streaming platform targeting Indian audiences with 24x7 thematic and highly curated channels. We are building RunnTV with a vision to make it the biggest free entertainment experience destination for Indians across the globe. RunnTV has eMedia Investments, South Africa, as its strategic investor and is in a high-growth phase across both its consumer platform and media technology business, with a bold vision towards 2030.

How to Apply

If youre passionate about growth, media, and scaling new-age consumer tech products, and want to play a key role in building one of Indias fastest growing OTT platforms, wed love to hear from you!

Send your resume & a short cover letter to: hiring@runn.tv

Subject Line: Application Performance Marketing Senior Executive / Lead