Performance Marketing

At WTF Gyms, performance marketing is not about impressions or vanity metricsits about scalable, predictable online sales .

We are looking for a Performance Marketing Manager who deeply understands lead generation, funnel optimization, and paid growth across platforms, and can independently run high-ROI campaigns for gyms, fitness products, online programs, WTF Academy, remote coaching, and future launches .

This role demands someone who can think like a business owner , execute like a specialist, and optimize like a growth hacker.

Key Responsibilities

1. Online Sales & Lead Generation (Core Ownership)

• Own end-to-end online sales funnels :
• Ad Landing Page Lead Follow-up Conversion
• Generate high-quality, conversion-ready leads for:
• WTF Gyms memberships
• Personal training & fitness products
• WTF Academy programs
• Remote / online offerings
• Constantly optimize CPL, CAC, ROAS, and conversion rates

2. Meta Ads (Facebook & Instagram) Expert Level

• Plan, launch, and scale Meta ad campaigns across:
• Lead generation
• Website conversions
• Retargeting & remarketing
• Strong understanding of:
• Creative testing (hooks, formats, messaging)
• Audience building (custom, lookalike, interest-based)
• Campaign structures for scale
• Ability to revive dead or fatigued ad accounts

3. Google Ads Expert Level

• Manage and optimize:
• Search ads (high-intent keywords)
• Display & remarketing
• YouTube ads (where applicable)
• Strong grip on:
• Keyword research & intent mapping
• Conversion tracking & attribution
• Budget allocation for ROI

4. Cross-Platform Performance Strategy

• Understand how Meta, Google, landing pages, CRM, and sales teams work together
• Build and manage:
• Retargeting funnels
• Warm & hot audience strategies
• Multi-product campaign frameworks
• Ability to launch new products quickly and profitably

5. Analytics, Tracking & Optimization

• Set up and monitor:
• Meta Pixel, Google Analytics, GTM, conversion events
• Track:
• Leads Follow-ups Sales
• Cost per sale, ROAS, LTV
• Create actionable performance reportsnot just dashboards

6. Creative & Copy Collaboration

• Guide creative direction for:
• Ad copies
• Creatives & videos
• Landing page messaging
• Work closely with design, content, and sales teams to improve conversions

What Were Looking For

Must-Have Skills

• Proven experience in online sales-focused performance marketing
• Deep hands-on expertise in Meta Ads & Google Ads
• Strong understanding of funnels, CRO, and lead quality
• Ability to scale campaignsnot just run them
• Data-driven mindset with business thinking

Good to Have

• Experience in fitness, gyms, education, or D2C
• Experience working with CRM & lead management systems
• Knowledge of WhatsApp automation, email, or SMS funnels
• Startup / high-growth environment experience

Mindset & Ownership

• Thinks in revenue, not reach
• Comfortable with accountability and targets
• Proactive, experimental, and fast-moving
• Can independently own performance marketing without hand-holding

Why Join WTF Gyms?

• Work on multiple high-impact products , not just one brand
• High ownership and direct influence on revenue
• Fast-growing, tech-enabled fitness ecosystem
• Opportunity to build scalable performance systems , not just campaigns