Performance Marketing
Dentsu
2 - 5 years
Mumbai
Posted: 28/11/2025
Job Description
Job Description:
Key responsibilities:
Delivers regular, sharp, action-oriented reporting on our digital estate, including performance across Social Media, Website, Search, Paid, CRM and Email
Works closely with the Digital Marketing Team, defines and tracks suitable KPIs, automating as much of our reporting as possible through dashboard technology and providing optimisation guidance where possible
Manages comprehensive Audience Segmentation and Propensity Modelling, leveraging CRM, historical and behavioural data
Where relevant, leverages third party data to enhance our targeting strategy
Works with the Digital Marketing Team, embed an audience-led approach to our digital content and channels
Location:
India - Maharashtra- Mumbai - Worli - Devchand House - Level 6Brand:
AmplifiTime Type:
Full timeContract Type:
PermanentAbout Company
Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.
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