Performance Marketing (Meta Ads)

Company Description

StaffAnchor Talent Solutions is a specialist recruitment firm in India. We are currently hiring A Performance Marketer on behalf of a D2C FMCG startup.

Role Description

This is a full-time on-site role for a Performance Marketing (Meta Ads) Specialist, based in Noida. The role involves managing and optimizing Meta Ads campaigns to drive performance outcomes, analyzing campaign data, testing optimization strategies, and creating performance reports. The Performance Marketing Specialist will work closely with the marketing team to align advertising efforts with business goals, achieve campaign KPIs, and improve overall ROI.

Qualifications

• Strong analytical skills to assess campaigns and identify optimization opportunities
• Effective communication skills to collaborate with the team and present key insights
• Proficiency in performance management to ensure campaigns meet target KPIs
• Experience in data analysis and performance testing for campaign optimization
• Hands-on experience with Meta Ads Manager or similar advertising platforms