Performance Marketing (Meta Ads Specialist)

Company Description

Herbalmax Healthcare Private Limited, based in Gurugram, India, is known for its premium-quality, health-friendly products designed for modern urban lifestyles. The extensive product range includes weight loss solutions, natural hair-regain products, dietary supplements for stamina and muscle strength, and more. Herbalmax prioritizes outstanding product quality and exceptional customer service to build lasting relationships with its clients. The company's mission is to offer pure, natural, and convenient health products that foster customer loyalty and well-being.

About the Role

We are looking for a Meta Ads Specialist with hands-on experience in managing 20 Lakhs+ monthly ad spends across Meta platforms (Facebook, Instagram). The ideal candidate should be highly analytical, data-driven, and capable of delivering scalable ROI through advanced campaign strategies.

Key Responsibilities

Strategize, create, and manage high-budget Meta campaigns (20L+ monthly).

Conduct in-depth audience research, competitor benchmarking, and campaign structuring.

Optimize campaigns for ROAS, CPL, and CAC while scaling budgets effectively.

Implement A/B testing for creatives, ad copies, and audience targeting.

Analyze campaign data, create actionable reports, and present insights to stakeholders.

Coordinate with the creative/design team to ensure high-converting ad assets.

Stay updated on Metas latest advertising features, algorithm updates, and compliance policies.

Drive customer acquisition, retention, and remarketing funnels through Meta Ads.

Required Skills & Qualifications

Proven track record of managing minimum 20L monthly spend on Meta Ads.

Strong understanding of performance marketing metrics (ROAS, CAC, CTR, CPM, CVR, LTV).

Hands-on experience with advanced campaign setups (CBO, ABO, Dynamic Ads, Advantage+).

Proficiency in Meta Ads Manager, Google Analytics, and attribution tools.

Strong analytical and Excel/Google Sheets skills.

Ability to manage multiple campaigns simultaneously with tight deadlines.

Excellent communication skills and data-driven mindset. Preferred Qualifications

Experience in D2C / E-commerce brand marketing.

Familiarity with other paid platforms (Google Ads, TikTok, YouTube, LinkedIn) is a plus.

Knowledge of Shopify/WordPress integrations and pixel/event setups.

Experience in scaling performance campaigns across multiple geographies.

What We Offer

Competitive salary and performance bonuses.

Opportunity to work with a fast-growing D2C health & wellness brand.

A data-driven and performance-oriented work culture.

Exposure to high-budget campaigns and advanced marketing tools.