Performance Marketing (Marketplaces Ads)

JD - Associate - Ecommerce ADs (Amazon & Flipkart)

About Deconstruct :

Deconstruct is a performance-driven, science-backed skincare brand based in Bengaluru, India. We simplify skincare using transparency, data, and proven ingredients. With a strong presence in Indias D2C and marketplace ecosystem, were looking for an analytical and detail-oriented professional to scale our performance on Amazon & Flipkart.

Role Overview:

We are seeking an E-commerce Ads Associate who will be responsible for managing and optimizing Amazon Ads & Flipkart Ads to drive sales, improve visibility, and achieve performance targets. The ideal candidate must have strong analytical skills and hands-on experience with marketplace advertising.

Responsibilities:

Execute and optimize paid ad campaigns on Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display) and Flipkart PLA/PPH campaigns .

Manage campaign budgets, keyword bidding, and targeting to achieve platform KPIs (ROAS, CTR, CVR, ACoS).

Allocate SKU-level budgets to maximize sales of priority products and ensure efficient scaling.

Track daily campaign metrics spend, impressions, clicks, conversions, sales, and ACoS/TACoS.

Analyze keyword- and product-level performance to identify optimization opportunities.

Monitor organic vs. paid share , ad rank, SERP position, and share of voice to guide improvements.

Build and refine keyword strategies branded, generic, competitor, and long-tail keywords.

Plan monthly budgets aligned with sale events, promotions, deal periods, and new launches.

Ensure correct creatives, copies, and ASIN/SKU mapping for all ad formats.

Test new ad types, beta features, and experiments to enhance efficiency and scale.

Create and maintain daily/weekly/monthly performance reports with actionable insights.

Qualifications:

Bachelors degree in Marketing, Business, or related field.

12 years of hands-on experience in Amazon Ads and/or Flipkart Ads (mandatory).

Strong understanding of marketplace metrics CTR, CVR, ROAS, ACoS, TACoS.

Proficiency in Excel/Google Sheets formulas, pivot tables, data analysis.

Analytical, detail-oriented, and comfortable working with large datasets.

Strong communication skills and ability to work with cross-functional teams.

Preferred Skills (Good to Have):

Prior experience in FMCG or Beauty & Personal Care.

Familiarity with Amazon/FK automation tools, keyword tools, or marketplace analytics platforms.