Performance Marketing Manager

Role Overview

Youll own allpaid acquisition channels and be accountable for driving high-quality leads and conversions. This role is purely performance-focused no fluff, no manage social media nonsense.

Key Responsibilities

• Plan, execute, and optimize paid campaigns acrossGoogle Ads, Meta Ads, LinkedIn Ads, YouTube, and Paid Partnerships .
• Manage full-funnel paid strategy:audience ad landing conversion .
• Set up & maintaintracking, attribution, pixels, events (GA4, GTM, Mixpanel).
• Perform continuousA/B testing on ad creatives, headlines, audiences, and landing pages.
• Monitor and improve KPIs:CAC, CTR, CPC, ROAS, Conversion Rate .
• Build and manageweekly/monthly budgets & performance reports .
• Research competitors, spot trends, and identify new paid opportunities.
• Collaborate with design and product teams to createhigh-intent ad creatives .

Requirements

• 46 years of hands-on experience inPaid Digital Marketing .
• Must be strong inGoogle Ads + Meta Ads (non-negotiable).
• Proven ability to scale campaigns withprofitability and efficiency .
• Solid understanding ofbidding strategies, targeting, and funnel optimization .
• Strong analytical mindset with comfort usingGA4, GTM, Looker Studio, or Mixpanel .
• Ability to work fast, test constantly, and own outcomes end-to-end.

Good-to-Have

• SaaS or AI product experience.
• Ability to create quick ad copy variations.
• Experience working in startup/01 environments.