Performance Marketing Manager

Job Title: Performance Marketing Manager

Department: Marketing & Communications

Location: Hyderabad Nanakramguda

Company: Ridhira Group

Industry: Real Estate | Luxury Living | Hospitality | Wellness

Experience: 610 years (minimum 35 years in real estate digital marketing)

About Ridhira Group:

Ridhira Group is a diversified organization with a strong presence in real estate, wellness, and luxury lifestyle developments . With projects spanning premium residences, wellness retreats, and branded experiences, Ridhira focuses on delivering aspirational spaces that redefine modern living. The Group emphasizes innovation, sustainability, and digital excellence to engage a discerning clientele.

Role Overview:

The Performance Marketing Manager will lead all digital marketing and lead generation initiatives across Ridhiras real estate projects, retreats, and lifestyle verticals. The role demands a results-oriented professional with expertise in ROI-driven digital campaigns , audience targeting, and conversion optimization. The candidate should have a deep understanding of real estate consumer behavior , especially in the premium and aspirational segments.

Key Responsibilities:

1. Strategic Planning & Execution

• Develop and implement integrated performance marketing strategies to drive qualified leads, brand visibility, and conversions for Ridhiras projects.
• Create targeted campaigns based on audience personas including HNIs, investors, NRI buyers, and corporate professionals.
• Manage digital budgets efficiently to ensure maximum ROI across platforms.
• Coordinate with leadership to align marketing goals with sales and brand strategy .

2. Campaign Management

• Plan, execute, and optimize campaigns on Google Ads, Meta Ads, LinkedIn, YouTube , and real estate portals (99acres, Magicbricks, Housing.com).
• Utilize retargeting and automation workflows to re-engage prospects and nurture leads.
• Oversee end-to-end funnel management , from lead generation to CRM integration and sales feedback loops.
• Collaborate with internal creative teams and external agencies for ad creative development, ensuring alignment with the Ridhira brand voice .

3. Analytics, Insights & Reporting

• Monitor campaign performance across all digital platforms using Google Analytics 4, Tag Manager, CRM dashboards , and BI tools.
• Track KPIs like CPL, CTR, CAC, ROAS , and lead-to-site-visit conversion to assess performance.
• Generate comprehensive reports with insights, trends, and actionable recommendations for management.
• Continuously optimize campaigns based on data analytics and consumer behavior insights.

4. Collaboration & Stakeholder Management

• Work closely with Sales, CRM, and Project Teams to ensure lead quality and marketing alignment.
• Coordinate with the Brand and Creative divisions to produce visually strong, high-conversion ad creatives.
• Partner with technology and digital vendors for analytics, automation, and media performance enhancement.
• Support the launch of new projects and campaigns with performance-based digital strategies.

5. Technology & Tools

• Expert in using:
• Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• Google Analytics 4, Tag Manager, Search Console
• LeadSquared / HubSpot / Salesforce for lead and CRM tracking
• Excel / Power BI / Data Studio for analytics and reporting
• Familiarity with SEO, automation tools, and landing page optimization best practices.

Key Skills & Competencies:

• Proven success in real estate digital lead generation and campaign management.
• Strong understanding of digital sales funnels and customer conversion pathways.
• Analytical mindset with ROI-focused decision-making.
• Excellent collaboration and communication skills.
• Ability to manage multiple campaigns and large ad budgets effectively.
• Up-to-date knowledge of digital marketing trends, AI tools, and automation.

Educational Qualification:

• Bachelors or Masters Degree in Marketing, Digital Media, or Business Administration.
• Certifications in Google Ads / Meta Blueprint / Analytics / HubSpot preferred.

Key Performance Indicators (KPIs):

• Monthly qualified lead generation targets
• Lead-to-site-visit and site-visit-to-sale conversion ratios
• Cost per qualified lead (CPL)
• Digital ROI and ROAS metrics
• Brand visibility and digital engagement growth

Why Join Ridhira Group:

• Be part of a visionary organization redefining luxury living, hospitality, and wellness experiences.
• Opportunity to work across premium lifestyle and real estate projects .
• Dynamic and innovation-driven environment with growth-oriented culture.
• Exposure to cross-functional marketing initiatives across real estate, hospitality, and wellness domains.

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