Performance Marketing Manager

Performance Marketing Manager

Location: Gurgaon (On-site)

Experience Required: 3 -4 years

Note: D2C Experience is a must

We are looking for a Performance Marketing Manager with strong performance marketing expertise and hands-on experience in the D2C ecosystem. This role requires someone who understands how to drive measurable growth through paid social campaigns, optimize customer acquisition funnels, and translate brand storytelling into high-performing campaigns across digital platforms.

The ideal candidate should be equally comfortable working with creative teams, performance dashboards, and growth strategies.

• Plan, execute, and optimize paid social media campaigns across platforms such as Meta, YouTube, Google, and emerging channels.
• Drive customer acquisition, conversions, and revenue growth for D2C products through performance-led social campaigns.
• Manage end-to-end campaign lifecycle including targeting, budget allocation, creative testing, and optimization.
• Manage and scale performance campaigns across Amazon advertising formats including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Optimize product listings and content for Amazon marketplace performance, including keyword optimization, product titles, images and A+ content to improve conversion.
• Analyze campaign performance using metrics such as CAC, ROAS, CTR, and conversion rates, and translate insights into actionable improvements.
• Work closely with creative and content teams to develop ad creatives that align with platform trends and performance objectives.
• Build and optimize audience segments including retargeting, lookalikes, and lifecycle-based cohorts.
• Monitor and optimize marketing funnels from ad click to landing page conversion.
• Track attribution and performance across platforms using analytics tools and marketing dashboards.
• Stay updated on changes in platform algorithms, ad formats, and D2C growth strategies.

• Strong expertise in performance marketing across Meta Ads, Google Ads, and other social platforms.
• Proven experience managing paid acquisition for D2C brands.
• Deep understanding of customer acquisition funnels and conversion optimization.
• Strong analytical mindset with ability to interpret campaign data and performance metrics.
• Experience with A/B testing creatives, messaging, and landing pages.
• Familiarity with analytics and attribution tools such as Google Analytics, Meta Business Manager, and marketing dashboards.
• Experience with Amazon Seller or Vendor Central advertising
• Understanding of Amazon marketplace algorithms, keyword strategy, and listing optimization
• Ability to collaborate with creative, product, and growth teams.

• Experience working with early-stage or high-growth D2C brands.
• Exposure to e-commerce platforms and conversion optimization strategies.
• Understanding of influencer-led performance campaigns and creator partnerships.

• Consistent improvement in CAC and ROAS across campaigns.
• Scalable paid acquisition strategies that support D2C growth.
• Strong collaboration with content and creative teams to build performance-led campaigns.