Performance Marketing Manager

We are seeking an energetic, data-driven Manager Growth Marketing to accelerate customer acquisition, improve lead quality, and strengthen brand visibility across digital channels. This role is ideal for a growth marketer who thrives at the intersection of creative strategy, performance analytics, and luxury consumer behavior.

The incumbent will own end-to-end digital growth initiativesfrom media planning and funnel optimization to agency governanceensuring that marketing investments translate into measurable business outcomes for real estate sales.

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and emerging digital platforms.
• Own and track key performance indicators including CPL, CTR, CAC, ROAS, conversion rate, and lead quality.
• Translate creative concepts into platform-specific performance strategies, ensuring alignment between creative formats and algorithmic behavior.
• Collaborate closely with internal design and content teams to deliver high-impact, conversion-oriented creatives.

• Design and scale high-intent lead generation strategies using landing pages, forms, automation workflows, and retargeting.
• Continuously A/B test creatives, copy, CTAs, audience segments, and landing page elements to improve conversion efficiency.
• Manage the full customer journeyfrom first impression to inquiry to Marketing Qualified Lead (MQL)with a strong focus on sales relevance.

• Leverage tools such as Google Analytics, Meta Business Suite, HubSpot, Salesforce CRM, Salesforce Marketing Cloud and similar platforms to monitor performance.
• Build dashboards and periodic reports that clearly communicate insights, trends, and actionable recommendations to stakeholders.
• Analyze attribution paths and optimize channel mix and media spend for maximum ROI.

• Identify and experiment with new growth levers including affiliate marketing, influencer collaborations, partnerships, and regional activations.
• Support the launch of digital initiatives such as webinars, content series, virtual site tours, and engagement campaigns, aligned with the brands eco-living and luxury positioning.
• Balance performance outcomes with long-term brand equitybecause luxury is built, not hacked.

• Work closely with SEO and content teams to ensure all digital assets are optimized for discoverability and engagement.
• Recommend keyword strategies, backlink opportunities, and on-page improvements; track and report SEO performance impact.

• CreativePlatform Intelligence: Deep understanding of how different creative formats perform across platforms and how algorithms respond to messaging, visuals, and formats.
• Luxury Consumer Insight: Strong grasp of premium and luxury customer behavior, decision cycles, emotional triggers, and trust-based buying patterns.
• Agency Management: Proven experience managing digital marketing agenciesbriefing, performance reviews, budget control, and outcome accountability are mandatory.

• 610 years of experience in growth marketing or performance marketing, preferably in real estate, luxury, lifestyle, or premium brands.
• Hands-on expertise with paid media platforms and marketing analytics tools.
• Strong analytical mindset paired with creative sensitivityrare, but essential.
• Excellent stakeholder management and communication skills.
• Ability to operate in a fast-paced, outcome-oriented environment with minimal supervision.