Performance Marketing Manager

We Are Hiring | Performance Media Manager | Mumbai

We are seeking a strategic and performance-driven expert Performance Media to lead and execute high-impact digital campaigns in Mumbai. This role involves end-to-end ownership of performance campaigns across Search, Social, and Programmatic, driving measurable growth for Tech/SaaS/App-based brands.

Experience: 25 years

Key Responsibilities:

• Interpret client business objectives and translate them into performance-led digital strategies across Search, Social, and Programmatic channels.
• Develop data-driven campaign strategies aligned to acquisition, lead generation, or app growth goals.
• Plan and execute integrated media strategies with optimal budget allocation across Google Ads, Meta, DV360/Programmatic platforms.
• Monitor campaign performance closely, conduct A/B testing, and implement ongoing optimizations to improve CPA/ROAS.
• Manage conversion tracking, attribution models, and analytics frameworks (GA4, GTM, platform pixels).
• Deliver structured reporting dashboards with actionable insights and growth recommendations.
• Conduct campaign reviews and identify scale-up opportunities based on performance trends.
• Collaborate with cross-functional teams including creative, analytics, and client servicing.

Mandatory Requirement:

• Prior experience working on Tech / SaaS / App-based brands or clients with a strong performance marketing focus.

Qualifications & Experience:

• Bachelors degree; MBA/PGDM preferred.
• 25 years of hands-on experience in performance marketing or digital media planning.
• Proven expertise in Google Ads (Search & PMax), Meta Ads, and Programmatic platforms (DV360 / The Trade Desk).
• Strong understanding of full-funnel strategy, audience segmentation, and scaling campaigns efficiently.
• Experience managing performance budgets and delivering against CPA/ROAS targets.
• Strong analytical mindset with ability to derive insights from data.
• Excellent communication and stakeholder management skills.

Skills & Tools:

• Proficient in Google Ads, Meta Ads Manager, DV360 / Programmatic platforms.
• Strong working knowledge of GA4, GTM, attribution models, and conversion tracking.
• Familiarity with performance planning tools and audience insights platforms.
• Google Ads / Meta Blueprint / DV360 certifications preferred.
• Detail-oriented, structured, and updated on evolving performance marketing trends.