Performance Marketing Manager

Company Description

The company is an established Fashion & Accessories brand.

Role Description

This is a full-time role for a Performance Marketing Manager.

Location - Mumbai (WFH) / Delhi NCR (WFO)

In this role, you will develop, implement, and manage paid marketing campaigns across various platforms, optimize performance based on analytics, and oversee budget allocation. The role also involves conducting data-driven analysis, setting campaign KPIs, and collaborating with cross-functional teams to ensure campaign success.

Qualifications

• Proficiency in performance marketing, pay-per-click advertising, and lead generation
• Experience with analytics platforms, data-driven decision-making, and reporting
• Knowledge of SEO, SEM, and social media advertising
• Strong project management, communication, and analytical skills
• Ability to strategize and execute campaigns that meet business objectives
• Familiarity with CRM and marketing automation tools is a plus
• A bachelor's degree in Marketing, Business Administration, or a related field

Key Responsibilities:

Plan, execute, and optimize paid campaigns across Google Ads & Meta

Handled spends of 50L to 1 Cr & Handled ROAS of 4 to 5 at website level

Manage GA4, GTM, GMC, and performance tracking

Work closely with design, content, and tech teams for high-impact creatives

Must-Have Skills:

Strong experience in e-commerce performance marketing

Hands-on with large ad budgets and multiple campaigns

Data-driven mindset with proven growth results

Experience: 46 years

If you thrive in a fast-paced D2C/retail environment and love scaling brands through performance marketing, wed love to hear from you.