Performance Marketing Manager – Meta & Google Ads (Shopify)

Were Hiring | Performance Marketing Manager (Meta & Google Ads)

Ridhi Block Print Home is looking for a results-driven Performance Marketing Expert to scale our Shopify D2C brand globally.

If youve successfully scaled Facebook, Instagram & Google Ads for Shopify brands and understand creative strategy, retargeting psychology, and profitable scaling , we want to talk.

Role: Performance Marketing Manager Meta & Google Ads

Experience: 37 years

Office Hours: Monday to Saturday, 9:30 AM 6:00 PM

Location: Sitapura, Jaipur

What Youll Do

• Plan, launch, manage, and scale Facebook & Instagram ad campaigns for Shopify
• Build and optimize advanced retargeting funnels (Website Visitors, ATC, IC, Purchasers, Email Lists, Video Viewers, etc.)
• Create and manage full-funnel strategies (TOF / MOF / BOF)
• Handle advanced campaign structures (CBO, ABO, Advantage+ Shopping, Catalog Ads)
• Analyze performance metrics: ROAS, CPA, CTR, CPM, AOV, Conversion Rate
• Develop creative strategies, define hooks & angles, and work closely with graphic designers to improve ad performance
• Run continuous A/B testing on creatives, hooks, audiences, and offers
• Scale winning campaigns while maintaining profitability

• Plan and manage Google Search, Shopping, and Performance Max campaigns
• Optimize product feeds for Google Merchant Center
• Build high-intent keyword structures for branded & non-branded search
• Improve ROAS through bid strategies, audience layering, and funnel-based targeting
• Align Google Ads strategy with Meta Ads for full-funnel growth
• Monitor metrics like CPC, ROAS, Impression Share, Conversion Rate

• Track and analyze performance using Meta Ads Manager, Google Ads, GA4, Meta Pixel, Google Tag, and Shopify Analytics
• Identify scaling opportunities and performance bottlenecks using data insights

• 37 years of proven experience running Meta & Google Ads for Shopify eCommerce brands
• Strong expertise in retargeting and audience segmentation
• Demonstrated experience in scaling paid ads profitably
• Deep understanding of creative performance, customer psychology, and funnels
• Data-driven mindset with strong analytical skills
• Experience managing significant ad budgets

• Experience with home decor, linen, or lifestyle brands
• Experience selling to USA / international markets
• Experience scaling brands to high monthly revenue
• Knowledge of UGC, storytelling, and content-led ad creatives