Performance Marketing Manager

We are seeking a performance marketing manager with a strong track record in B2B marketing, franchise promotions, and HNI lead generation. The ideal candidate will be data-driven, ROI-focused, and hands-on, capable of planning and executing high-value campaigns that generate quality leads for business growth.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta, Google Ads, LinkedIn, and other digital channels.
• Generate high-quality HNI leads and B2B client opportunities in Real Estate, F&B, and franchise sectors.
• Build multi-channel acquisition funnels to maximize lead conversion and ROI.
• Design strategies for franchise marketing campaigns, including lead generation, branding, and expansion.
• Manage and optimize campaign budgets for maximum efficiency and results.
• Track, analyze, and report campaign performance with actionable insights.
• Collaborate on-site with sales, creative, and operations teams to ensure alignment and fast execution.
• Stay updated on industry trends, tools, and competitor strategies.

Requirements:

• Minimum 7 years of performance marketing experience, including B2B, Real Estate, F&B, and franchise sectors.
• Proven experience in generating HNI leads and managing high-value client campaigns.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and other performance channels.
• Strong understanding of SEO, retargeting, email marketing, and marketing automation tools.
• Excellent analytical, reporting, and campaign optimization skills.
• Ability to manage multiple high-value campaigns simultaneously.

Preferred Qualities:

• Experience handling franchise marketing campaigns.
• Experience in offline-to-online lead generation for B2B and HNI clients.
• Strong stakeholder management and communication skills.
• Startup/agency experience with multi-sector exposure.