Performance Marketing Manager

Note: Please read the complete job description before applying. This job is for healthcare client.

Key Responsibilities:

Strategy & Planning

• Develop and execute comprehensive paid media strategies focused on patient acquisition, lead generation, and brand visibility.
• Identify growth opportunities across digital channels to drive high-quality leads and appointments.

Campaign Management & Optimization

• Plan, launch, manage, and optimize campaigns across multiple platforms including Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant channels.
• Continuously monitor performance and implement optimization strategies to improve campaign effectiveness.

Budget Management

• Allocate and manage marketing budgets efficiently across platforms to achieve maximum ROI while maintaining target CPA/CPL.
• Track daily, weekly, and monthly spend to ensure optimal budget utilization.

Data Analysis & Reporting

• Analyze campaign performance data and prepare actionable insights and performance reports for stakeholders.
• Use data-driven decision-making to improve lead quality and campaign performance.

A/B Testing & Conversion Optimization

• Conduct continuous A/B testing on ad creatives, copies, landing pages, and audience segments to improve conversion rates.
• Work on Conversion Rate Optimization (CRO) strategies to improve lead-to-patient conversion.

Cross-Team Collaboration

• Collaborate with multiple teams to align marketing strategies and ensure consistent messaging across campaigns.

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA) / Cost Per Lead (CPL)
• Conversion Rate Optimization (CRO)
• Customer Acquisition Cost (CAC)
• Lead Quality & Appointment Conversion Rate

Required Skills & Qualifications

• 68 years of hands-on experience managing paid media campaigns, preferably in the healthcare or medical industry.
• Strong expertise in Google Ads and Meta Ads campaign strategy, optimization, and scaling.
• Proven experience in PPC optimization, campaign monitoring, and lead generation campaigns.
• Proficiency with analytics tools including Google Analytics (GA4), Search Console, Ahrefs/SEMrush, and Google Ads Manager.
• Strong analytical thinking, reporting capabilities, and data interpretation skills.
• Excellent communication and stakeholder management skills.