Performance Marketing Manager

ANNY is Indias fastest trend-to-closet fashion brand redefining womens fashion by making trend-forward, premium-quality styles accessible and affordable . Built on speed, data, and strong design sensibility , ANNY bridges the gap between aspiration and affordabilityempowering women to express themselves through fashion every day.

Role Overview:

We are hiring a Senior Performance Marketing Manager to own, scale, and systemize our performance marketing engine.

You will manage 1 Cr+ monthly media budgets , drive profit-first growth , and build repeatable systems across acquisition, conversion, and retention.

This role reports directly to the founder / leadership team and comes with high decision-making authority.

Responsibilities:

1. High-Scale Paid Growth Ownership

Own and scale paid channels:

Meta (FB/Instagram) primary

Google (Search, Shopping, YouTube)

Manage and optimize 1 Cr+ monthly ad spends

Balance scale vs efficiency across prospecting and retargeting

Drive incremental growth, not just platform ROAS

2. Funnel & Revenue Engineering

Own the end-to-end revenue funnel:

Impression Click PDP Checkout Payment Repeat

Diagnose and fix conversion bottlenecks:

PDP load speed & content

Offer structures & bundles

COD vs prepaid mix

Drive AOV, CVR, and contribution margin improvements

3. Data, Attribution & Analytics

Own performance measurement stack:

GA4, Meta CAPI, Google Enhanced Conversions

Build clarity on:

Blended CAC vs channel CAC

LTV cohorts by acquisition source

Payback periods and contribution margins

Create decision-grade dashboards , not vanity reports

4. Creative Performance Leadership

Lead creative performance strategy with in-house and external teams Define testing frameworks:

Hooks, formats, creators, narratives

Identify creative fatigue early and refresh at scale

Build a creative intelligence system linked to revenue outcomes

5. Retention & Monetization

Drive revenue beyond first purchase via:

Remarketing, CRM, WhatsApp, Email

Improve:

Repeat purchase rate

Drop-wise monetization

Seasonal & festive campaign efficiency

6. Growth Systems & Scale Readiness

Build playbooks for:

New category launches

Sale-day scaling (23x spend days)

Geo expansion

Introduce automation in:

Budget allocation

Creative rotation

Rule-based optimization

Requirements:

46 years of hands-on performance marketing experience Direct experience managing 1 Cr+ monthly ad budgets Proven ability to scale profitably , not just grow topline Strong understanding of:

Contribution margins

iOS-era attribution challenges

Data-first mindset with strong Excel / Sheets skills

Nice-to-Have (Strong Plus)

Experience in womens fashion / fast fashion Shopify / headless commerce exposure

Experience scaling brands from 2 Cr 10+ Cr/month Exposure to international or quick-commerce models

What Success Looks Like (69 Months):

Stable, scalable growth engine at 11.5 Cr+ spend Clear visibility on true CAC and payback

Strong creative testing velocity

Improved contribution margins despite scale

Why Join Anny:

High ownership, zero micromanagement

Founder-level exposure to growth decisions

Budget size that allows real impact

Opportunity to build Indias next scaled fast-fashion brand