Performance Marketing Manager

Experience: 3 - 6 years

Location: Faridabad (Nearest metro - NHPC)

Strong & Brave is a growing womens fashion brand. Were at a stage where performance marketing isnt just about running ads anymore - its about making the right decisions to scale profitably.

Were looking for someone who has actually managed and scaled paid campaigns for a womens fashion or lifestyle brand and understands how creative, product, and performance come together. This role is for someone who wants ownership, not just execution.

What youll be responsible for

Managing and scaling paid campaigns across Meta and Google

Owning key numbers like revenue, ROAS, CAC, and spend efficiency

Planning full-funnel campaigns, from customer acquisition to retargeting and repeat purchases

Working closely with the creative team to shape ad ideas that work for womens fashion

Aligning campaigns with new launches, collections, discounts, and seasonal moments

Reviewing performance regularly and making clear decisions on what to scale, pause, or fix

Sharing insights on website conversion, landing pages, and product performance from a performance lens

Testing new formats, audiences, and approaches to find sustainable growth levers

What were looking for

3-5 years of hands-on performance marketing experience

Prior experience with a womens fashion, apparel, or lifestyle brand

Strong working knowledge of Meta Ads (this is essential)

Comfort handling meaningful budgets and scaling spend responsibly

Ability to think beyond dashboards and understand business impact

Youll be a good fit if

Youve seen what actually works (and doesnt) in fashion performance marketing

Youre comfortable taking ownership and being accountable for results

You can balance creative instinct with data-backed decisions

You prefer clarity over jargon and action over overthinking

Why Strong & Brave

Direct exposure to the founding team

Clear ownership and room to grow with the brand

A fast-moving environment where your decisions matter

COMPANY PROFILE:

About Strong & Brave

Strong & Brave is a dynamic fashion brand dedicated to empowering women through clothing that embodies strength, resilience, and comfort. Our vision is to lead the performance fashion category by setting new standards in innovation and empowerment. We aim to provide functional and comfortable clothing that prepares women for any occasion, instilling them with the confidence to conquer challenges.

Currently, Strong & Brave is available on leading e-commerce platforms such as Myntra, AJIO, AjioGram, Tata Cliq, Amazon India, and Flipkart.

About Genus Apparels (Parent Company)

Established in 2005 and headquartered in Faridabad, Genus Apparels Pvt. Ltd. is the parent company of Strong & Brave. Genus Apparels is a reputed Hi-Fashion Garment Exporter, catering to US & UK markets with prestigious clients including Anthro (UK), Free People (USA), Crew, Psycho Bunny, Bass Pro, and many more.

Brand Website : https://strongandbrave.in/

Myntra : https://www.myntra.com/strong-and-brave

Instagram : https://www.instagram.com/strongandbrave.official/

Ajio : https://shorturl.at/RsXf3

Amazon : https://shorturl.at/uhe

GENUS APPARELS https://www.genusapparels.com

MDs Linkedin profile: https://www.linkedin.com/in/genusamit

Pl feel free to ask any questions Pl connect with Relevant resumes at hr@genusapparels.com Or contact us at +91-9643317030