Performance Marketing Manager For Linkedin and Google (US Market)

Job Title: Performance Marketing Manager Linkedin (US Market)

Employment Type: Full-Time

Department: Performance Marketing / Growth

About the Company

Xneeti is a new age tech platform that empowers Indian brands to grow in international markets. We're seeking a Performance marketing Manager who can drive lead gen on Linkedin/Google and build the qualified lead pool for the Sales team.

Key Responsibilities:

1. Strategy & Planning

• Develop and execute comprehensive LinkedIn marketing strategies to generate qualified B2B leads and strengthen brand positioning.
• Create account-based marketing (ABM) strategies targeting key decision-makers in specific industries.
• Conduct competitive benchmarking to identify whitespace opportunities and messaging gaps.

2. Campaign Management

• Plan, launch, and optimize LinkedIn Ads campaigns (Sponsored Content, Message Ads, Lead Gen Forms, etc.) for maximum ROI.
• Manage organic and paid growth funnels , from audience segmentation to retargeting workflows.
• Work closely with sales teams to ensure marketing-quali fied leads (MQLs) align with revenue goals.
• Track and optimize performance across CTR, CPL, and lead quality metrics.

3. Content & Messaging

• Create compelling B2B storytelling frameworks and LinkedIn post strategies for thought leadership, awareness, and engagement.
• Collaborate with copywriters, designers, and video editors to deliver scroll-stopping creatives and data-backed ad content.

4. Analytics & Insights

• Use LinkedIn Campaign Manager and analytics tools to monitor, measure, and report on key campaign performance metrics.
• Provide actionable insights to improve targeting, messaging, and creative strategy.

5. Collaboration & Enablement

• Partner with sales, content, and growth teams to ensure full-funnel alignment across channels.
• Conduct regular A/B testing on creatives, formats, and audiences.
• Stay updated with LinkedIn algorithm changes, B2B trends, and ad platform updates.
• Train internal teams on LinkedIn best practices, outreach frameworks, and engagement techniques.

What We're Looking For:

• 27 years of proven experience running Linkedin ads for the US Market.
• Demonstrated success in scaling Linked in spend from $10K to $100K+ monthly while maintaining profitable ROAS.
• Analytical mindset with the ability to turn data into strategy.
• Excellent communication, project management, and time zone collaboration skills.