Performance Marketing Manager

Performance Marketing Manager (Insurance Lead Generation)

Location: Noida (On-site - Monday to Saturday)

Experience: 5+ Years (Core Performance Marketing)

Industry Preference: Insurance / Fintech / BFSI / Lead Generation Businesses

Employment Type: Full-time

About First Advisor

First Advisor is a fast-growing insurance brokerage brand focused on Health, Motor, Term Insurance etc.

Our goal is simple:

build a scalable, performance-driven lead generation engine that converts into real policy sales.

We are looking for a hands-on Performance Marketing Manager who can own paid acquisition end-to-end and drive measurable business outcomes from Day 1.

Role Overview

As a Performance Marketing Manager, you will be directly responsible for lead generation, cost efficiency, and lead quality across paid channels. This is a core execution role, not a coordination or agency-management position.

You will work closely with sales and leadership to ensure that marketing spend translates into revenue, not just leads.

Key Responsibilities

Paid Acquisition & Lead Generation

• Plan, execute, and scale Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube)
• Own complete funnel
• Drive consistent, high-quality leads while maintaining target CPL and CAC
• Daily monitoring and optimization campaigns
• Conduct continuous A/B testing
• Scale winning campaigns and pause underperforming ones quickly
• Analyze campaign data and share clear weekly and monthly performance reports
• Track:

Channel-wise CPL

Lead to policy conversion rate

Cost per policy

ROI on ad spends

• Work closely with the sales team to:

Improve lead quality

Reduce junk or low-intent leads

Optimize lead forms and qualification questions

• Integrate campaigns with CRM tools
• Use feedback from sales calls to refine targeting and messaging

Required Skills & Experience

Must-Have Skills

• 5+ years of hands-on experience in performance marketing and lead generation

Strong expertise in:

Meta Ads (Lead Forms, Conversion Campaigns)

Google Ads (Search focused on high-intent keywords)

• Proven experience in BFSI / Insurance / Fintech / Loan / Credit Card lead generation
• Deep understanding of:

Funnels

CAC vs revenue economics

Scaling paid campaigns profitably

• Strong analytical mindset with comfort in numbers and dashboards

Good-to-Have Skills

• Experience running ads in regulated industries (insurance, finance)
• Knowledge of landing page optimization (CRO)
• Experience working with in-house sales teams
• Understanding of attribution models and multi-touch journeys

What We Are Looking For (Mindset)

• Hands-on executor, not just a planner
• Data-driven and ROI-focused
• Comfortable with daily accountability
• Can work in a fast-paced, early-stage environment
• Takes ownership and treats ad budgets like their own money

Key KPIs You Will Own

• Cost per Lead (CPL)
• Lead to Policy Conversion Rate
• Cost per Policy Sold
• Monthly Lead Volume
• Channel-wise ROI

Why Join First Advisor?

• High ownership and decision-making power
• Direct impact on revenue and growth
• No unnecessary hierarchy or red tape
• Opportunity to build the entire paid acquisition engine from scratch
• Competitive compensation + performance incentives