Performance Marketing Manager

Company Description

At Eyemode, our vision is to inspire confidence and self-expression through stylish and personalised eyewear. We believe that eyewear is more than just an accessory its a reflection of individuality and personal style. Eyemode is dedicated to empowering individuals to embrace their unique mode and share their story with the world. Our creative approach helps redefine eyewear as an essential element of self-identity.

Role Description

This is a full-time on-site role for a Performance Marketing Manager located in Kolkata. In this position, you will develop and execute data-driven marketing strategies to drive customer acquisition, engagement, and retention. Key responsibilities include managing paid digital campaigns, analysing performance metrics, identifying trends, optimising ad performance, and staying updated on industry best practices. You will collaborate closely with cross-functional teams to align marketing initiatives with business objectives and maximize ROI.

Qualifications

• Strong analytical skills to interpret data and make data-driven decisions
• Knowledge of content strategy and digital campaign copywriting
• Ability to collaborate with creative and technical teams to achieve marketing goals
• Strong communication skills and a results-oriented mindset
• Experience in the e-commerce or fashion industry is a plus

What Youll Do:

Plan, launch, and optimize paid campaigns across Meta, Google, and other performance channels

Own and scale ROAS-driven strategies while experimenting with new customer acquisition funnels

Monitor analytics daily turn data into actionable insights

Collaborate with creative and product teams to tailor ad messaging by segment and platform

Run A/B tests across creatives, audiences, and landing pages

Build custom performance dashboards and reports

What Were Looking For:

3-5 years of hands-on performance marketing experience (preferably in D2C or e-commerce)

Deep expertise in Meta Ads, Google Ads, and GA4

Familiar with attribution tools

A data-obsessed mindset with creative intuition

Bonus: Experience with eyewear, fashion, or lifestyle brands

Why Join Us?

High ownership and creative freedom

Work directly with founders & creative leads

Fast-paced growth environment with direct impact

Start Up based learning & growing opportunity