Performance Marketing Manager - D2C Skincare Segment

Job Title: Performance Marketing Manager

Company: The Wellness Shop

Location: Jaipur/Bangalore

Employment Type: Full-Time

About The Wellness Shop:

The Wellness Shop is a fast-growing D2C wellness and personal care brand focused on delivering innovative, high-quality products to modern consumers. We are looking for a data-driven, growth-focused Performance Marketing Manager to lead and scale our digital growth initiatives.

Role Overview:

We are seeking an experienced Performance Marketing Manager who has successfully scaled D2C brands and managed large advertising budgets (2530+ crore annually). The ideal candidate will lead performance strategy across platforms, manage cross-functional teams, and drive sustainable revenue growth through data-driven decision-making and growth experimentation.

Key Responsibilities:

Performance Marketing & Scaling

- Develop and execute comprehensive performance marketing strategies across Meta, Google, YouTube, and other paid channels.

- Manage and optimize annual ad budgets exceeding 2530 crore with clear ROAS, CAC, and LTV targets.

- Scale customer acquisition profitably while maintaining strong unit economics.

- Continuously test, optimize, and scale winning campaigns through structured experimentation.

Team Leadership & Channel Management

Lead and manage teams across:

- Meta Ads

- Google Ads

- Marketplaces (Amazon, Flipkart, etc.)

- Other paid marketing verticals

- Set performance KPIs and ensure cross-channel alignment

- Collaborate with creative, content, and product teams to improve campaign outcomes.

Growth Hacking & Experimentation

- Implement growth hacking frameworks to identify new acquisition opportunities.

- Run rapid A/B testing cycles across creatives, funnels, and landing pages.

- Identify new channels and partnerships for incremental growth.

Retention & Lifecycle Marketing

- Oversee retention marketing tools (Email, SMS, WhatsApp, CRM automation).

- Improve customer lifetime value (LTV) through remarketing and lifecycle strategies.

- Work closely with CRM and automation platforms to drive repeat purchases.

Analytics & Reporting

- Monitor performance metrics including ROAS, CAC, LTV, MER, contribution margin, etc.

- Build dashboards and performance reports for leadership.

- Provide actionable insights backed by data.

Required Qualifications:

- B. Tech graduate or MBA (Tier 1/2 preferred).

- 6+ years of experience in performance marketing, preferably in D2C brands.

- Proven experience scaling D2C brands profitably.

- Experience managing annual ad budgets of 2530 crore or more.

- Hands-on expertise in Meta Ads, Google Ads, and marketplace advertising.

- Strong knowledge of attribution models, analytics tools, and tracking frameworks.

- Experience leading and managing cross-functional marketing teams.

- Deep understanding of growth hacking strategies and experimentation frameworks.

- Experience with retention marketing tools (Klaviyo, MoEngage, WebEngage, Clevertap, etc.).

Preferred Skills:

- Strong analytical and data interpretation skills.

- Entrepreneurial mindset with ownership attitude.

- Experience in wellness, beauty, or personal care brands is a plus.

- Ability to thrive in a fast-paced, scaling environment.

What We Offer:

- Opportunity to scale a fast-growing D2C wellness brand.

- High ownership role with strategic decision-making exposure.

- Performance-driven growth environment.

• - Competitive compensation aligned with experience.