Performance Marketing Manager – D2C FMCG Brand – Exp: 04+ years + WIPRO Partnered - Package 12 LPA

Location: Marol Andheri

Report to: Revenue Head

Working days: Mon to Sat (6 full days)

Timings: 10 am to 7 pm

Role Overview:

Soulflower | Meta-first | Growth + Profit Focus

Were hiring a hands-on performance marketer who can run Meta + Google end-to-end solo, think in data, and keep clean, on-demand reporting.

Key Responsibilities:

Must-have (Non-negotiable)

• Managed minimum 60 Lakhs/month spend on Meta Ads (hands-on, not just coordination)
• Strong performance ownership across ROAS, CAC/CPA, CTR, CPC, CVR, frequency
• Strong analytics skills: GA4 + Sheets/Excel (can diagnose why and fix it)
• Highly organized: naming hygiene, UTMs, testing log, reporting discipline
• Can operate independently with speed + accountability

What youll do

• Build and optimize campaigns on Meta (primary) + Google Ads
• Set up structures: audiences, budgets, bidding, placements, creatives, UTMs
• Run A/B tests (creative, targeting, formats, offers) and scale winners
• Maintain daily dashboard + weekly/monthly reports with clear insights + next actions

Tools

• Meta Ads Manager, Google Ads, GA4, Looker Studio/Sheets (tracking basics)

Budget Management :

• Manage budgets efficiently across different platforms to ensure maximum ROI.
• Reallocate budget based on campaign performance and business needs.

Collaboration & Communication :

• Work closely with the creative and content teams to develop high-converting ad creatives and copy.
• Collaborate with cross-functional teams, including sales and product, to align marketing efforts with business goals.
• Maintain effective communication with external agencies or platforms when required.

Key Requirements:

• Education : Bachelor's degree in Marketing, Business, or a related field.
• Experience :
• 4+ years of experience in digital advertising, with hands-on experience managing campaigns on Meta, Google, Amazon, and other platforms.
• Proven track record of managing and optimizing ad spend across multiple channels.

Technical Skills :

• Proficiency in Meta Ads Manager, Google Ads, Amazon Advertising Console, and quick commerce ad platforms.
• Strong understanding of paid media metrics, performance optimization, and budget management.
• Familiarity with Google Analytics, Excel, and performance reporting tools.

Soft Skills :

• Strong analytical and problem-solving skills.
• Excellent attention to detail and the ability to work in a fast-paced environment.
• Strong communication skills, both written and verbal.
• Ability to work independently as well as part of a team.

Key Performance Indicators (KPIs):

• Return on Ad Spend (ROAS)
• Cost Per Click (CPC) and Click-Through Rate (CTR)
• Customer Acquisition Cost (CAC)
• Conversion Rate
• Budget adherence and allocation efficiency