Performance Marketing Manager

About Orkla India -

Orkla India's success story is intricately linked to its ability to cultivate deep consumer connections with its flagship brands, MTR and Eastern. These brands have transcended mere products, becoming household names synonymous with tradition, taste, and trust in Indian kitchens. MTR and Eastern Condiments are not just market leaders in their respective categories (ready-to-eat meals and spices), but also enjoy a special place in consumers' hearts.

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About the role -

Role & responsibilities

• Performance marketing strategy & resource allocation: Define ad strategy, budget allocation, and RoAS targets by category, platform, and geography; refresh strategy based on campaign learnings.
• Campaign execution: Ensure campaign structures, bidding protocols, and optimization strategies maximize sales, market share, and profitability.
• Playbook ownership: Codify best practices, lead A/B testing, and ensure adherence in day-to-day operations.
• Insights, reporting & governance: Monitor KPIs, conduct stand-ups, perform root cause analysis, and present key learnings to senior management.
• Agency management: Supervise agency execution, ensure SLAs, manage relationships, and drive performance improvements.
• Cross-functional collaboration: Advise category teams, KAMs, and brand teams; coordinate with content and supply chain; share performance marketing insights internally.

Preferred candidate profile

• 3-5 years of hands-on experience in executing performance marketing campaigns on retailer platforms
• In-depth understanding of the consumer journey/ funnel on digital commerce platforms
• In-depth understanding of key success metrics and their drivers along the consumer funnel
• Data-backed decision making and communication
• Quantitative mindset, proficient in MS Excel and data analysis
• Experience of working in cross-functional environments with diverse stakeholders
• Relevant industry experience (CPG) is a plus