Performance Marketing Manager | BabyOrgano – Ahmedabad (On-site)

At BabyOrgano, we are building Indias most trusted Ayurvedic wellness brand for babies & kids.

We are now looking for a Performance Marketing manager who doesnt just run ads but builds scalable growth engines.

If ROAS, CAC, funnel optimization, and scaling campaigns excite you more than vanity metrics this role is for you

Role Description

This is a full-time, on-site role based in Ahmedabad for a Performance Marketing manager at BabyOrgano and will be responsible for planning and executing digital marketing campaigns, optimizing advertising strategies, analyzing performance metrics, and devising actionable insights to maximize ROI. They will oversee ad platforms, manage marketing budgets, collaborate with cross-functional teams, and develop customer acquisition and retention strategies. Additionally, they will stay updated on the latest trends and implement innovative techniques to drive growth and brand visibility.

Key Responsibilities:

• Drive customer acquisition, ROI, and ROAS through highly optimized paid media campaigns across Meta, Google, and other performance platforms.
• Build high-converting marketing funnels by collaborating cross-functionally with creative, content, and tech teams to improve landing pages and user journeys.
• Lead A/B testing and deep performance analytics to improve CTR, CVR, CAC, and overall campaign efficiency.
• Own budget planning and allocation, ensuring profitable scaling.
• Track, analyze, and translate data into action, not just reports.
• Stay ahead of digital marketing trends and platform updates to continuously strengthen our online presence.

Requirements:

• 2+ years of performance marketing experience with expertise in Meta Ads, Google Ads and PPC.
• Proven ability to scale ad spends profitably
• Strong understanding of attribution, tracking, and analytics tools
• Deep understanding of consumer behavior and conversion psychology
• Ownership mindset with strong accountability