Performance Marketing Manager - D2C

At Homero, were on a mission to elevate everyday living with thoughtfully designed, high-quality home essentials that blend style, functionality, and comfort. We believe homes should be smart, functional, and aestheticnot ordinary or boring.

With 500+ products across cookware, soft furnishings, organizers, and dining essentials, we create products that dont just fill your homethey elevate it. Whether youre a minimalist, maximalist, or somewhere in between, Homero helps you create a space that truly feels like you.

We are looking for a Senior Meta Ads Manager with end-to-end D2C expertisesomeone who deeply understands how D2C brands scale, how creatives drive performance, and how Meta Ads function as a growth engine.

This role is not just about running ads. Its about owning growth, scaling revenue, and building a strong performance marketing system for a fast-growing D2C brand.

• Own and manage Facebook & Instagram Ads end-to-end, from strategy to scaling.
• Plan, execute, and optimize high-performing campaigns across the full funnel (Prospecting, Retargeting, Retention).
• Manage a monthly Meta Ads budget of 12 Crore+ with strong focus on ROAS, CAC, and scalability.
• Build structured account architecture for scaling with clear campaign, ad set, and creative frameworks.

• Deep understanding of how D2C brands work AZ, including product-market fit, pricing, margins, CAC, LTV, and scaling challenges.
• Design and optimize full-funnel D2C journeys from awareness to repeat purchases.
• Align Meta Ads strategy with website CRO, landing pages, offers, and pricing strategies.

• Lead creative strategy for Meta Ads with a strong understanding of what drives D2C performance.
• Work closely with the creative team on hooks, angles, ad concepts, and storytelling.
• Drive UGC, product demos, lifestyle creatives, statics, reels, and video ads.
• Build and manage a structured creative testing and scaling pipeline.

• Conduct advanced audience research and targeting including interest testing, broad targeting, lookalike audiences, and retargeting.
• Build and manage custom audiences and behavior-based segmentation strategies.
• Strong hands-on experience with Meta Pixel, CAPI, custom events, and conversion tracking.

• Lead and mentor the Meta performance team.
• Build SOPs, processes, and best practices for performance marketing.
• Collaborate closely with creative, and tech teams to drive overall D2C growth.

• Proven experience as a Senior Meta Ads Manager for D2C brands.
• Strong hands-on expertise with Facebook Business Manager and Ads Manager.
• Clear understanding of how D2C scaling works beyond just ads.
• Strong analytical mindset with a data-driven approach.
• Deep experience in retargeting, scaling, and creative-led performance.
• Excellent communication and leadership skills.

• Experience managing 12 Crore+ monthly ad budgets.
• Familiarity with Google Ads or other performance marketing channels is a plus.
• Understanding of e-commerce platforms such as Shopify.
• Experience working with home, lifestyle, or consumer brands is an advantage.

• Competitive salary based on experience and performance.
• Flexible work environment.
• Opportunity to work closely with founders and leadership.
• Ownership of performance growth for a scaling D2C brand.
• Strong professional growth and leadership opportunities.