Performance Marketing Lead

Sr / Lead Performance Marketing

Location: Bengaluru

Employment Type: Full-Time

Role Overview

Were looking for a senior, revenue-first Performance Marketing leader to own, forecast, and scale marketing-led revenue across global markets. This role carries direct accountability for ARR contribution, CAC, payback, LTV, and channel profitability, requiring strong execution across paid, affiliate, and programmatic channels in a high-growth digital environment.

Key Responsibilities

Revenue Ownership & Growth

• Own end-to-end revenue outcomes from performance marketing channels.
• Drive acquisition, activation, retention, and monetization aligned to ARR, LTV/CAC, ROAS, and payback targets.
• Forecast revenue contribution and performance impact weekly and monthly.
• Scale revenue profitably across Google, Meta, YouTube, LinkedIn, Affiliate, and Programmatic channels.

Channel Execution & Scaling

• Build and optimize high-spend, ROI-driven campaign structures.
• Lead experimentation focused on revenue impactnot vanity metrics.
• Optimize full-funnel performance from click activation repeat usage.
• Reallocate budgets dynamically based on marginal ROAS and performance insights

Affiliate & Partner Revenue

• Own affiliate-led revenue growth across publishers, partners, and networks.
• Build scalable affiliate acquisition models with fraud controls and payout efficiency.
• Expand performance-driven partnerships delivering incremental revenue.

Funnel, Product & Conversion Impact

• Collaborate with Product, Growth, Analytics, and Engineering teams to improve activation, onboarding, pricing signals, and conversion.
• Identify revenue leakages and optimize user journeys.
• Influence product decisions through revenue-backed insights.

Data, Attribution & Reporting

• Own attribution frameworks, dashboards, and reporting systems.
• Track ARR contribution, CAC, LTV, ROAS, cohorts, and funnel drop-offs.
• Present actionable insights and recommendations to leadership.

Budget Ownership & Governance

• Manage multi-crore monthly budgets with strict ROI accountability.
• Set guardrails for CAC, payback, and profitability.
• Identify new markets, channels, and programmatic opportunities.

Team Leadership

• Build and lead a high-performance, revenue-driven marketing team.
• Set measurable revenue KPIs for team members and agency partners.
• Establish scalable playbooks, operating cadences, and governance standards.

Qualifications

Education

• Bachelors or Masters degree in Marketing, Business, or related field.
• Google Ads, Meta Blueprint, or Programmatic certifications are a plus.

Experience & Skills

• 7+ years of experience in revenue-driven performance marketing.
• 23+ years of people leadership experience.
• Mandatory experience in product-led digital businesses (fintech preferred).
• Proven success scaling paid and affiliate channels with direct revenue ownership.
• Hands-on expertise in Google Ads, Meta, affiliate platforms, and programmatic buying.
• Strong experience with analytics and attribution tools such as GA, Mixpanel, AppsFlyer, Adjust, etc.
• Deep understanding of unit economics, growth trade-offs, and ROI frameworks.

Preferred

• Experience scaling performance marketing in the US market.
• Exposure to programmatic platforms such as DV360, The Trade Desk, or similar tools.