Performance Marketing Lead

We are seeking a data-driven and experienced Performance Marketing Lead to manage and scale our digital acquisition campaigns across multiple platforms. The Performance Marketing Lead will be responsible for overseeing paid media strategy, marketing analytics, funnel optimization, and campaign performance.

The ideal candidate has strong hands-on experience with Meta Ads and Google Ads, deep knowledge of marketing attribution and tracking infrastructure, and the ability to drive customer acquisition through structured testing and optimization. This role will serve as the operational center of the clients marketing function, working closely with creative, CRM, and leadership teams.

Key Responsibilities

Manage and optimize Meta Ads and Google Ads campaigns, including audience segmentation, creative testing, and budget allocation

Build and maintain CAC dashboards and marketing performance reporting systems

Implement and manage tracking infrastructure including UTMs, pixels, and server-side events

Oversee CRM workflows, including drip campaigns, cross-sell sequences, and marketing automations

Manage landing page setup and monitor funnel performance to improve conversion rates

Coordinate creative briefs and structured testing cycles with the Creative Producer

Develop and execute social media growth and acquisition strategies across Meta, TikTok, YouTube, X, and Reddit

Analyze campaign performance and implement data-driven optimization strategies

Deliver weekly CAC performance reports segmented by region, vertical, creative, and offer

Monitor and optimize customer acquisition cost (CAC), ROAS, and overall marketing efficiency

Required Qualifications

5+ years of experience in performance marketing or digital marketing

Hands-on experience managing Meta Ads and Google Ads campaigns

Strong knowledge of Google Tag Manager, tracking pixels, and attribution frameworks

Experience building CAC dashboards or marketing performance reports

Familiarity with CRM platforms and marketing automation tools

Strong analytical and data interpretation skills

Excellent English communication and collaboration skills

Preferred Skills

Experience working with multi-channel acquisition strategies

Familiarity with server-side tracking implementations

Experience managing creative testing frameworks for paid advertising

Prior experience leading or coordinating with marketing teams

Ability to manage multiple campaigns and performance metrics simultaneously

Salary

Target candidates at the lower end of the India pay scale.

Budget (inclusive of our 15% markup) is approximately $2,200 per month.

How to Apply

Interested candidates can send their resume to hr@qcverify.com