Performance Marketing Lead

MEDIACHONDRIA DIGITAL

Performance Marketing Lead

Reports to: Founder

Experience: 47 years in performance marketing

Manages: Small existing team + future hires

Primary channels: Meta and Google mandatory

Compensation: 1220 LPA based on experience and fit

What this role is

Mediachondria Digital is a BFSI-focused performance marketing and strategy consultancy. Our clients are financial brands lenders, fintechs, investment platforms who need marketing that works in a regulated, trust-sensitive category. We've grown to a point where we need a senior practitioner who can own the quality of our work, develop the team producing it, and grow with the agency as it scales.

What you'll do

• Own strategy and performance across active client accounts diagnose problems, set direction, review output
• Develop the people on the team real feedback, real investment, visible improvement over time
• Keep clients genuinely confident in the work, in the thinking, in the relationship
• Bring your own market presence LinkedIn, case studies, industry conversations

What we need

Must have

• 47 years in performance marketing with genuine Meta and Google depth
• Strategic thinking you understand the business problem behind the brief, not just the campaign brief itself
• Honesty with data and with clients you flag problems early and don't hide behind complexity
• A standard of excellence that's visible in your own work before you ask it of others
• A genuine orientation toward developing the people around you
• Emotional intelligence under pressure directness and care, not avoidance

Good to have

• Experience in briefing and evaluating creative for performance
• BFSI or B2B marketing background regulated industries, complex trust dynamics
• Exposure to new business or commercial conversations
• Prior experience building processes, playbooks, or quality standards that a team actually used
• Prior hiring or team-structuring experience
• Tech/coding background experience

What we're not looking for

• Someone who needs a fully built system before they can perform
• Someone whose definition of leadership is reviewing reports and forwarding feedback
• Someone who treats client confidence as the account manager's job
• Someone who is excellent individually but indifferent to the people around them

What we offer

• Real authority over the quality and culture of the performance marketing function
• A client base of complex, interesting BFSI brands where the problems are genuinely hard
• A founder who is invested in this person's growth this is not a hire-and-leave-to-figure-it-out situation
• A clear path to heading the department as the agency grows if you build what the role requires, the progression follows

How we hire

Four stages. No tricks. We want to see how you think about performance, about people, and about what good work actually looks like.

Stage 1: 45-minute conversation. We talk about your work and what you're looking for. No preparation needed.

Stage 2: A real, anonymised account scenario. We share the context and ask how you'd approach it. Written or verbal, your choice.

Stage 3: 90-minute deep-dive with the founder. How do you think about strategy, people, and this specific opportunity?

Stage 4: We speak with someone you've worked with closely preferably someone you've managed or developed.

To apply

Send a short note not a cover letter. Tell us about a performance marketing problem you actually solved. Not the result the thinking. What was the real diagnosis? What did you do, and what would you change now? Please share your CTC expectations as well at hiral@mediachondria.com