Performance Marketing Lead

Application Form :

About the Role

Doodhvale Farms is seeking a strategic and results-driven Performance Marketing & Growth Lead to drive customer acquisition, digital growth, and brand building initiatives across multiple channels. This leadership role demands a combination of performance marketing expertise, cross-functional leadership, and data-driven decision-making to scale campaigns, optimize ROI, and strengthen Doodhvales presence in the D2C ecosystem.

The role offers an opportunity to lead end-to-end marketing strategies, mentor high-performing teams, and make a measurable impact on business growth.

Key Responsibilities

• Own and lead performance marketing initiatives across Google Ads, Meta Ads, App Stores, and other digital channels.
• Develop and execute full-funnel growth strategies including acquisition, retention, and conversion optimization.
• Collaborate with creative, product, analytics, and content teams to design and deliver cohesive campaigns.
• Leverage data-driven insights to optimize CAC, maximize ROI, and scale campaigns effectively.
• Manage marketing budgets, forecasting, and campaign reporting to ensure efficiency and impact.
• Drive brand building initiatives through storytelling, influencer partnerships, and content-led campaigns.
• Mentor and guide junior performance marketers, fostering a culture of experimentation, ownership, and growth.
• Stay updated with the latest trends, tools, and best practices in performance marketing and D2C growth.

Skills & Competencies

• Proven expertise in Meta Ads, Google Ads, App Marketing, Retargeting, Prospecting.
• Strong analytical skills and ability to translate data into actionable marketing strategies.
• Experience in brand management, storytelling, and building digital presence.
• Leadership and team management experience in guiding cross-functional teams.
• Ability to scale campaigns sustainably while optimizing ROI, CAC, and AOV.
• Familiarity with analytics tools, dashboards, and reporting platforms.
• Strategic thinker with strong problem-solving and decision-making capabilities.

Qualifications

• 6+ years of experience in performance marketing, digital growth, or related roles, preferably in D2C or consumer-facing brands.
• Proven track record of driving measurable growth and brand impact.
• Hands-on experience in managing cross-functional teams and large-scale campaigns.
• MBA or equivalent in Marketing or related field preferred.

Why Join Doodhvale Farms?

• Lead and shape the companys digital growth and performance marketing strategy.
• Opportunity to work with a fast-growing, purpose-driven D2C brand.
• Collaborative, high-ownership environment with exposure to strategic leadership.
• Competitive compensation and growth opportunities while making a direct impact on business outcomes.

If youre interested to apply, then kindly drop us your CV by filling up the below application form.

Application Form: