Performance Marketing Lead | Early-stage D2C Portfolio Company

One of our early-stage D2C portfolio companies is building in the wellness space, and they are now looking to hire a Performance Marketing Lead to report directly to the Founders and drive all website D2C growth.

Responsibilities

• Performance marketing and acquisition - lead, plan, and execute performance marketing campaigns across all channels including post-mortem analytics and optimization
• Shopify and website optimization - Oversee Shopify analytics, purchase funnels, CRO, product page performance, and landing page iterations
• Content strategy collaboration - Provide the content and creative team with clear, data-backed briefs to drive better content creation
• Retention & CRM - Develop and lead retention strategies including email, SMS, WhatsApp, and loyalty flows to improve LTV

Qualifications

• 5+ years running full-funnel Meta and Google Ads for a D2C consumer brand
• Exceptional analytical abilitynumerical, detail-oriented, and hypothesis-driven.
• Growth mindset, strong communication skills, and ability to work in a fast-paced environment.
• Prior experience with D2C products is an advantage
• A passion for the 0 to 1 journey

Please apply to this role directly on LinkedIn. This is the only way to be considered for this role. Please do not DM any of our stakeholders about this position.