Performance Marketing Lead

Performance Marketing Lead

Company: Deepsense Digital

Experience Required: 34+ Years

Department: Growth & Performance

Role Overview

At Deepsense Digital, we dont just run ads, we build predictable revenue engines.

We are looking for a Performance Marketing Lead who will not only drive ROI for clients but also lead and mentor a team of performance marketers. This is a leadership role requiring strategic thinking, ownership mindset, smooth client management, and the ability to build a high-performing team culture.

This position demands someone proactive, self-motivated, and capable of thinking beyond conventional campaign execution.

Core Responsibilities1. Strategic Growth Ownership

• Develop data-driven performance marketing strategies aligned with client business goals.
• Design full-funnel acquisition frameworks (Awareness Consideration Conversion Retention).
• Forecast budgets, CAC, ROAS, LTV, and revenue scaling plans.
• Identify new growth opportunities, channels, and testing frameworks.
• Drive structured experimentation and campaign scaling.

2. Platform Leadership & Execution Excellence

• Lead campaigns across:
• Google Ads (Search, Display, YouTube, Performance Max)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads and emerging platforms
• Ensure flawless tracking setup (GA4, Pixels, Conversion APIs).
• Lead A/B testing strategies across creatives, audiences, and landing pages.
• Maintain performance benchmarks and optimization frameworks.

3. Team Leadership & Development

• Lead, mentor, and manage a team of Performance Marketers.
• Allocate accounts and responsibilities strategically.
• Set clear KPIs and performance expectations for the team.
• Conduct regular review meetings and performance audits.
• Upskill team members through structured feedback and knowledge sharing.
• Build a culture of accountability, ownership, and data-first decision-making.
• Ensure quality control across all performance accounts.

4. Client Leadership & Communication

• Independently handle client accounts and lead strategic discussions.
• Present performance insights with clarity, confidence, and business impact.
• Translate complex data into simple growth narratives.
• Proactively recommend improvements and scaling strategies.
• Manage difficult conversations with professionalism and solution orientation.

5. Reporting & Analytical Ownership

• Develop structured reporting dashboards.
• Identify performance gaps and implement corrective strategies.
• Maintain transparency in reporting and forecasting.
• Focus on business outcomes, not vanity metrics.

Expectations from Day 1

• Take full ownership of assigned accounts and team members.
• Demonstrate leadership presence in internal and external meetings.
• Identify immediate optimization opportunities within 30 days.
• Establish clear reporting and review systems.
• Think strategically, not tactically.
• Maintain performance accountability for both individual accounts and team output.
• Lead by example in discipline, professionalism, and execution quality.

Must-Haves

• 34+ years of hands-on performance marketing experience.
• Prior experience leading or mentoring a small team.
• Strong expertise in Google Ads, Meta Ads, and GA4.
• Proven track record of scaling campaigns profitably.
• Excellent presentation and communication skills.
• Effortless and smooth client handling capabilities.
• Strong analytical and problem-solving mindset.
• Proactive, self-driven, and highly accountable personality.
• Ability to manage multiple clients and internal teams simultaneously.

Good-to-Haves

• Experience in eCommerce & lead generation scaling.
• Knowledge of CRO and landing page optimization.
• Familiarity with CRM integrations & automation tools.
• Experience handling international clients.
• Google / Meta certifications.
• Experience building performance SOPs and internal processes.

Key Performance Indicators (KPIs)

• Improvement in overall client ROAS / CPA.
• Client retention & revenue growth.
• Team performance and account quality standards.
• Campaign testing velocity & innovation rate.
• Forecast accuracy and scaling efficiency.
• Internal team satisfaction and development growth.

Who Will Thrive in This Role?

• A strategic thinker who treats ad budgets like business investments.
• A leader who builds high-performing teams.
• A calm and confident communicator.
• Someone who challenges average results.
• Someone who thinks like a growth partner, not just a campaign executor.

Why Join Deepsense Digital?

• High-impact role with leadership visibility.
• Opportunity to work with ambitious, growth-focused brands.
• Strategic exposure beyond just media buying.
• Performance-driven culture that values ownership and innovation.
• A platform to build long-term growth leadership skills.