Performance Marketing Lead – B2B Renewable Energy (Australia & India Markets)

About Ecologiq

Ecologiq is a renewable energy engineering and EPC group operating in Australia and expanding in India. We specialise in commercial solar PV and battery energy storage systems, primarily serving government bodies, councils, educational institutions, and strategic private sector clients.

We are building a structured, KPI-driven growth engine and are looking for a hands-on Performance Marketing Lead to take ownership of marketing performance across Australia and India.

Role Summary

This is NOT a branding role.

This is NOT a content writer role.

This is NOT a social media-only role.

This is NOT a delegation-only manager role.

We are looking for adata-driven, CRM-fluent Performance Marketing Leadwho can:

Build and manage a structured B2B outbound marketing engine

Own Zoho CRM marketing workflows

Guide a team of data and campaign executives

Drive measurable pipeline growth

Step in and execute technical marketing tasks when required

You will be responsible for performance marketing outcomes not just activity.

Key Responsibilities

1. Growth & Campaign Ownership

Design and execute performance marketing campaigns targeting:

• Regional Victoria Councils (Australia)
• Commercial solar & battery clients
• Government and institutional segments
• India commercial renewable opportunities

Run multi-channel B2B campaigns including:

• Email sequences
• LinkedIn organic + outreach
• LinkedIn Ads
• Google Ads (search-focused)
• Retargeting campaigns

Ensure campaigns are measurable and ROI-focused.

2. Zoho CRM & Marketing Automation Management

Own Zoho CRM segmentation structure

Create and maintain lead lifecycle stages

Build automated workflows in Zoho Campaigns

Monitor campaign performance dashboards

Maintain CRM hygiene discipline across team

Track engagement metrics and meeting conversion ratios

You must be comfortable opening Zoho and building workflows yourself. No dependency on IT.

3. Team Leadership & Supervision

You will manage:

Data & Campaign Automation Specialists

Data Intelligence Executives

Sales Executive (Lead Engagement layer)

Responsibilities include:

Assigning weekly KPIs

Reviewing CRM accuracy

Auditing campaign execution

Ensuring quality of outbound communication

Maintaining reporting discipline

You are expected to step in when required not only delegate.

4. Performance Measurement & Reporting

Define weekly and monthly KPIs

Track:

• Database growth
• Open and click rates
• Response rates
• Meetings booked
• Pipeline contribution

Present structured monthly marketing performance report to management.

5. Technical Marketing Contribution

Create B2B-focused marketing materials for:

• Solar PV & battery case studies
• Government project proposals
• Technical capability decks
• Authority-building content

Coordinate basic marketing video production and technical explainer content.

Understanding of renewable energy terminology is required.

6. Success Metrics (First 6 Months)

You will be evaluated on:

Structured CRM implementation

Weekly contact growth targets achieved

Consistent campaign calendar execution

Increase in qualified meetings

Reduction in CRM errors

Marketing pipeline visibility

Clear reporting discipline

This role is performance-driven.

7. Required Skills & Experience

58 years B2B performance marketing experience

Strong CRM experience

Experience in email automation and outbound campaigns

Experience in LinkedIn Ads and Google Ads (B2B)

Data-driven mindset

Strong Excel/reporting capability

Experience managing 36 member team

Understanding of renewable energy or infrastructure industry preferred

8. Technical Requirements

Must have hands-on experience in:

Zoho CRM & Zoho Campaigns

LinkedIn Campaign Manager

Google Ads

Basic analytics tracking

CRM segmentation logic

Lead lifecycle management

Bonus:

Experience in renewable energy marketing

Experience targeting government / institutional sectors

9. Ideal Candidate Profile

Structured and process-driven

Comfortable working with engineering teams

Strong attention to detail

Not dependent on constant supervision

Able to enforce KPI discipline

Confident in performance review discussions

This is a growth leadership role, not a creative-only role.

10. Compensation

Competitive CTC based on experience (India market benchmark).

Performance-linked incentives tied to measurable marketing outcomes.