Performance Marketing Lead

ABOUT US

Aliens Tattoo is Indias most influential culture-led tattoo and art brand , and a category creator in how tattooing is experienced, respected, and scaled.

Founded with the belief that tattooing is not just a service but a transformational art form , Aliens Tattoo has grown into a multi-city ecosystem spanning premium tattoo studios, education, digital products, and community-driven platforms.

Today:

• We are valued at 350+ Cr
• We operate across multiple cities in India
• We are powered by 160+ artists, creatives, technologists, and operators
• We lead the conversation at the intersection of art, culture, self-expression, and business

Aliens Tattoo didnt follow a category we built one .

From studio design and hygiene standards to storytelling, education, and community, weve consistently raised the bar for what tattooing can mean in modern India.

ROLE OVERVIEW

We are looking for a hands-on Performance Marketing Lead who can personally execute paid marketing while also driving applied strategy .

This is not an agency-management role. This is a builder role execution-first, numbers-driven, and deeply accountable. The role requires equal ownership of strategy and execution (5050) , with direct responsibility for outcomes.

KEY RESPONSIBILITIES

Performance Execution

• Personally plan, launch, optimise, scale, and pause campaigns across:
• Meta (Facebook & Instagram)
• Google (Search, YouTube, Display where relevant)
• Own daily account performance: CPL, CAC, ROAS, lead quality
• Drive continuous creative testing (hooks, formats, audiences)
• Troubleshoot performance volatility proactively
• Collaborate on funnel optimisation with website & CRM teams

Performance Strategy & Growth Planning

• Define monthly and quarterly paid growth strategy
• Allocate budgets intelligently across platforms and funnels
• Build structured creative testing frameworks
• Partner with the Creative team to shape high-performing narratives
• Work closely with CRM & digital teams to improve lead quality
• Build performance dashboards and attribution understanding
• Decide where not to spend money

Strategy is expected to translate into experiments quickly, not presentations.

Team & Capability Building

• Build Aliens in-house performance marketing capability
• Hire, train, and mentor performance executives as scale increases
• Create SOPs, playbooks, and documentation
• Reduce long-term dependency on agencies and external vendors
• Any agency support is expected to be execution-only, not strategic

What This Role Is NOT

• Agency management or coordination role
• Vendor-driven performance role
• Strategy-only leadership role
• Reporting-only position

This role owns execution and outcomes .

IDEAL CANDIDATE MUST HAVE

Experience

• 57 years of hands-on performance marketing experience
• Personally managed 20L80L per month in ad spend
• Strong experience with Meta & Google Ads
• Experience running full-funnel campaigns (not just lead generation)

Skills & Mindset

• Highly analytical and outcome-oriented
• Comfortable inside Ads Manager and spreadsheets
• Strong experimentation mindset
• Takes ownership of numbers
• Thinks like a builder, not a coordinator
• Comfortable working in fast-moving, ambiguous environments