Performance Marketing

As a Manager Performance Marketing, you will play a critical role in planning, executing, and optimizing performance-driven campaigns across multiple paid channels. Youll work closely with cross-functional teams and industry leaders from brands like Microsoft, Uber, PayPal, Airtel, Jio, and more gaining hands-on exposure to AI-powered growth marketing at scale .

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, YouTube Ads, Twitter Ads, and programmatic platforms.
• Drive measurable business outcomes by optimizing ROI, CPA, ROAS, and overall funnel performance using data and AI-driven insights.
• Implement full-funnel performance strategies across search, display, video, social, and paid acquisition channels.
• Analyze audience behavior, performance trends, and conversion data to create high-performing, audience-specific campaigns.
• Manage and optimize media budgets efficiently to support scalable growth and revenue targets.
• Collaborate with content, design, analytics, and product teams to ensure effective campaign execution and messaging alignment.
• Conduct A/B testing on creatives, landing pages, and audiences to improve engagement and conversion rates.
• Monitor, track, and report campaign performance, translating data into clear insights and actionable recommendations.
• Stay updated with platform changes, emerging ad formats, and performance marketing best practices.
• Support automation initiatives and CRM integrations to enhance marketing efficiency and attribution.

Requirements

• Bachelors or Masters degree in Marketing, Business, or a related field.
• 3-4 years of experience in performance or digital marketing with hands-on campaign management experience.
• Strong expertise in Google Ads, Meta Ads .
• Proficiency in Google Analytics, Google Tag Manager, and performance tracking frameworks.
• Solid understanding of bidding strategies, audience segmentation, attribution models, and CRO.
• Experience working with marketing automation tools, CRMs, and analytics platforms.
• Strong analytical mindset with a data-driven approach to optimization and decision-making.
• Ability to work independently while collaborating effectively with teams.
• Clear communication skills to present insights and performance updates to stakeholders.

Nice to Have

• Google Ads, Meta Blueprint, or other platform certifications.
• Experience with AI-powered marketing tools and automation workflows.
• Working knowledge of SEO, email marketing, and content-led growth.
• Exposure to CDPs, first-party data strategies, or international campaigns.

Ready to Join Us?

If you thrive on performance, love data, and want to scale impactful digital campaigns in an AI-first ecosystem apply now.

Lets build the future of performance marketing together at GrowthJockey