Performance Marketing  & Growth Trainer

Job Title: Performance Marketing& Growth Trainer

Job Type: In office (Sahakar Nagar, Hebbal, Bengaluru)

Key Responsibilities

Plan, launch, and optimize paid campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube)

Generate high-quality leads (not vanity metrics)

Set up and manage Meta Pixel, conversion events, and custom tracking

Implement and monitor UTM parameters

Configure and analyze performance in Google Analytics (GA4)

Use Google Tag Manager (GTM) where required

Track full funnel performance: Ad Landing Page Booking Close

Reduce Cost Per Lead (CPL) and improve Cost Per Acquisition (CPA)

Conduct client onboarding sessions to explain performance marketing fundamentals

Teach clients basics of UTM, Pixel, tracking, and performance metrics in simple language

• Deliver structured weekly and monthly performance reports
• Work closely with sales team to improve conversion rates
• Identify bottlenecks and optimize campaigns accordingly

Mandatory Skills

• 2+ years hands-on experience in Performance Marketing
• Strong expertise in Meta Ads Manager
• Strong expertise in Google Ads
• Knowledge of UTM tracking and attribution
• Experience setting up Meta Pixel & event tracking
• GA4 proficiency
• Conversion tracking setup experience
• Understanding of lead generation funnels

KPIs for This Role

• Cost Per Lead (CPL)
• Cost Per Booked Call
• Cost Per Acquisition (CPA)
• Lead quality improvement
• Tracking accuracy (no attribution gaps)
• Campaign ROI performance

Ideal Candidate Profile

• Takes ownership of results
• Strong communication skills (English Must)