Performance Marketing Expert (Meta & Google Ads)

Location: Noida (On-site)

Experience Required: 24 Years

Industry Preference: Digital Marketing Agency Background (Mandatory/Strongly Preferred)

Employment Type: Full-Time

We are hiring a Performance Marketing Expert with strong agency experience who has managed multiple client accounts, handled significant ad budgets, and delivered consistent ROI.

This is not a junior role. We are looking for someone who understands performance strategy, scaling frameworks, attribution models, and client communication not just campaign setup.

• Plan, execute, and optimize campaigns on:

1. Meta Platforms (Facebook & Instagram Ads)
2. Google Ads (Search, Display, YouTube, Performance Max)

• Build structured TOFMOFBOF funnels
• Allocate budgets based on performance data
• Develop scaling strategies across multiple accounts
  

• Manage 510 active client accounts simultaneously
• Present strategy and performance reports to clients
• Handle client expectations and performance discussions confidently
• Ensure delivery against agreed KPIs

• Manage monthly ad spends of 5L30L+
• Optimize for CPL, CPA, and ROAS
• Implement structured A/B testing frameworks
• Scale profitable campaigns without increasing inefficiencies

• Implement and audit:

1. Meta Pixel & Conversion API
2. Google Tag Manager
3. GA4 tracking setup

• Ensure accurate lead tracking and attribution
• Identify funnel leaks and recommend CRO improvements

• Deliver weekly and monthly performance reports
• Provide actionable insights, not just metrics
• Identify performance bottlenecks across ads, creatives, targeting, and landing pages
  

• Minimum 2+ years of hands-on experience in performance marketing only (not mix experience)
• Prior experience working in a digital marketing agency
• Proven record of handling multiple client accounts
• Demonstrated success in lead generation and/or e-commerce campaigns
• Strong analytical mindset and decision-making ability
• Deep understanding of funnel marketing and performance scaling
  

• Freshers or entry-level candidates
• Candidates with only in-house single-brand experience
• Profiles without measurable performance proof
• Candidates who have only boosted posts
• Candidates who have mix digital marketing activities experience
  

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• ROAS
• Revenue Attribution
• Lead Quality Score
• Client Retention
  

• Performance-based incentives
• Exposure to diverse industries
• Clear path to Performance Marketing Lead
• High-performance, growth-oriented environment

Interested candidates can write an email to hr@digidir.com