Performance Marketing Expert
Lenstrack
2 - 5 years
Raipur
Posted: 05/02/2026
Job Description
Group Head Growth & Performance Marketing
Hind Empire Private Limited
About Hind Empire
Hind Empire is building a portfolio of high-growth consumer and B2B brands, including:
Eyekra Eye health-tech (home eye tests & smart eyewear)
Lenstrack Omni-channel optical retail (16+ stores, multi-city)
Upcapto Product Etelios which is a B2B software which works as your co-founder its a complete business operating system
Ambarion Caf + community + startup culture brand
We are not building companies.
We are building category leaders.
This role is for someone who wants to build growth engines, not manage Instagram
pages.
Role Summary
We are hiring a Group Head Growth & Performance Marketing to own revenue growth
across 4 brands simultaneously.
This is a P&L-impact role, not a creative support role.
You will architect and scale:
Performance marketing systems
Offline + online growth loops
City-wise demand engines
Data-driven acquisition funnels
You will report directly to the Founder and operate like a growth co-founder.
90-Day Mission
You will be accountable for:
Eyekra (Bangalore):
Scale to 200 home eye tests + try-ons per day within 90 days
Dominate Google & Meta for eye test at home locally
Build society, tech park & referral growth loops
Lenstrack :
(16+ Stores, Multi-City)Drive 9,600 walk-ins per month across 16 stores
Build store-wise local demand engines
Integrate Google Maps, local ads, offline activations & retargeting
Upcapto (B2B):
Generate 5 high-quality B2B leads per day
Build LinkedIn + funnel + founder brand lead engine
Systemize inbound & outbound growth
Ambarion (Caf + Community Brand):
Build a dominant digital presence
Drive 200 daily orders within 90 days
Turn the caf into a content & community-driven brand
Key Responsibilities
You will:
Architect and scale multi-brand performance marketing systems
Build city-wise micro-funnels and geo-targeted growth strategies
Integrate offline activations with digital retargeting
Build influencer, partnership & ambassador ecosystems
Create automated WhatsApp + CRM lead-to-conversion pipelines
Track CAC, LTV, ROAS, store footfall & cohort metrics
Build weekly CEO-level growth dashboards
Hire and manage internal team + external agencies
What Were Looking For
You must have:
48 years experience scaling startups or D2C / hyperlocal brands
Proven record of scaling real revenue, not just followers
Deep expertise in Meta, Google, funnels & conversion systems
Experience with hyperlocal and offline-to-online growth
Strong analytical and experimentation mindsetFounder-level ownership mentality
This Role Is NOT For You If
You only do social media posting
You fear numbers and dashboards
Youve never scaled a brand aggressively
You prefer brand awareness over sales
Why This Role Is Special
You will control growth for 4 fast-scaling brands under one group.
This role builds a rare profile:
Future CMO / Growth Partner of a multi-brand empire.
Compensation
Competitive salary
Aggressive performance-linked bonuses
Direct exposure to group-level strategy
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