Performance Marketing Executive

Were Hiring: Performance Marketing Executive Meta Ads (Full Time, In-Office)

Were looking for a performance-driven marketer who knows how to build, launch, and scale sales-focused Meta Ads campaigns with a strong understanding of funnels, tracking, and conversion optimization.

If youve only boosted posts, this role isnt for you.

Role Details

Position: Performance Marketing Executive Meta Ads

Experience: Minimum 12 Years

Location: In-Office

Employment Type: Full-Time

Key Responsibilities

• Plan and execute Meta Ads campaigns focused on sales and revenue growth
• Build and optimize full-funnel structures (cold, warm, hot audiences)
• Set up and manage Meta Pixel and Conversions API
• Create and test audience segments including broad, interest, retargeting, and lookalike
• Run structured creative testing (hooks, angles, formats)
• Monitor and improve ROAS, CPA, AOV, and overall campaign profitability
• Scale winning campaigns using vertical and horizontal scaling methods
• Analyze performance data and present actionable insights
• Collaborate with creative and content teams to improve ad performance

Required Skills & Experience

• 12 years hands-on experience running Meta Ads
• Experience managing sales-focused campaigns (not just engagement or traffic)
• Strong understanding of marketing funnels
• Pixel setup, event tracking, and domain verification knowledge
• Ability to optimize for Purchase, Add to Cart, and other conversion events
• Familiarity with attribution models and post-iOS tracking limitations
• Basic understanding of landing page conversion rate optimization
• Comfortable working with budgets and performance targets
• Prior experience of running ads for F&B properties like pubs, cafes & restaurants.

What Were Looking For

• You think in revenue, not impressions
• You understand that creative drives performance
• You test consistently and pause underperforming ads quickly
• You take ownership of results
• You can explain why a campaign is working or failing

Bonus If You Have

• Experience with Shopify or D2C brands
• Understanding of unit economics and contribution margin
• Experience running retargeting and dynamic product ads
• Interested candidates can comment below or DM to apply.
• Know someone whod be a great fit? Tag them.