Performance Marketing Executive

Drive Growth. Build Culture. Join NGA

We are currently hiring for one of our brands, NGA a contemporary fashion label that merges Indian heritage, craftsmanship, and cultural storytelling with modern streetwear and workwear aesthetics.

The brand connects ancient Indian mysticism with todays urban lifestyle, creating designs that are authentic, functional, stylish, and culturally meaningful.

With a strong focus on quality, innovation, and storytelling, NGA develops garments that celebrate tradition while appealing to the modern consumer. Our work culture encourages creativity, collaboration, and data-driven decision-making to build a powerful digital presence and drive brand growth.

Role Description

Job Title: Performance Marketing Executive Fashion Apparel

NGA is looking for a Performance Marketing Executive with hands-on experience in fashion or apparel-focused paid advertising. The ideal candidate will manage the end-to-end digital marketing campaigns, optimize performance across platforms, and contribute to the growth of the brand through customer acquisition, engagement, and revenue growth.

Key Responsibilities :

Ad Campaign Management

• Plan, create, and execute paid advertising campaigns across Facebook, Instagram, Google Ads, and other digital platforms.
• Manage campaigns including search, display, video, retargeting, and brand awareness ads.
• Continuously monitor campaign performance and optimize based on CTR, CPA, ROAS, and conversions.

Strategy & Performance

• Develop and implement data-driven performance marketing strategies aligned with brand and sales objectives.
• Conduct A/B testing for creatives, audience segments, and ad formats.
• Track KPIs and provide insights to senior leadership for strategic decision-making.

Collaboration & Coordination

• Work closely with creative, content, and e-commerce teams to ensure campaigns align with brand messaging and marketing objectives.
• Coordinate with analytics and reporting teams to generate regular performance reports.

Budget & Resource Management

• Plan and manage marketing budgets across channels to maximize ROI.
• Ensure campaigns are executed efficiently within allocated budgets and timelines.

Market Insights & Trends

• Stay updated on industry trends, PPC best practices, and competitor strategies in the fashion and apparel sector.
• Recommend campaign improvements and new opportunities based on market insights.

Required Skills & Qualifications

• 1.5 3 years of experience in performance marketing, preferably in fashion, apparel, or D2C brands.
• Hands-on experience with Facebook Ads Manager, Google Ads, and Google Analytics.
• Strong analytical skills with the ability to interpret campaign data and make actionable decisions.
• Understanding of digital marketing metrics, customer acquisition funnels, and PPC campaigns.
• Excellent communication, reporting, and collaboration skills.

Preferred Candidate Profile

• Exposure to fashion e-commerce or apparel brand marketing.
• Familiarity with retargeting strategies, audience segmentation, and conversion tracking.
• Experience in email marketing and marketing automation tools is a plus.
• Ability to work in a fast-paced, creative, and results-driven environment.

Education

• Bachelors degree in Marketing, Digital Marketing, Business, or a related field.
• If you are passionate about digital marketing, fashion, and driving brand growth, we invite you to join NO GREY AREA and make an impact in shaping our performance marketing strategy.