Performance Marketing & E-Commerce Operations Manager

We are looking for a highly analytical and execution-driven Performance Marketing & E-Commerce Operations Manager to own marketplace advertising, data intelligence, and growth across leading platforms like Amazon, Flipkart, Myntra, Nykaa, Ajio, and Quick-Commerce channels.

This role sits at the center of revenue, inventory, and media spends making it one of the most business-critical positions in the company.

A. Platform Operations & Execution

Marketplace Performance Marketing

Plan, execute, and optimize daily ad campaigns (PLA, PCA, Display) across Flipkart, Myntra, Nykaa, and Ajio.

Own budget pacing, bid optimization, keyword performance, and ROAS delivery across platforms.

Quick Commerce Growth

Drive top-of-search and high-intent visibility on Blinkit, Swiggy Instamart, and Zepto through intelligent bidding and promotions.

Align media spends with peak demand windows to maximize conversions.

Amazon Agency Management

Act as the single point of contact for the Amazon advertising agency.

Share brand calendars, stock positions, and growth priorities.

Track daily performance and hold the agency accountable for GMV, ROAS, and spend efficiency.

Campaign Health & Optimization

Monitor spends, bids, keywords, and placements daily to eliminate wastage and improve profitability.

Identify underperforming campaigns and fix them through structured testing and optimization.

B. Data Analytics & MIS (Core Ownership)

Performance Reporting

Build and maintain Daily / Weekly / Monthly MIS tracking:

GMV

Ad Spends

ROAS

TACOS

Platform-wise & SKU-wise performance

SKU-Level Intelligence

Analyze SKU performance to identify:

Star products (scale aggressively)

Dead stock (cut spends, push clearance, or delist)

Dashboards & Funnel Analytics

Maintain live dashboards tracking:

Impressions CTR CVR Revenue

Use data to identify leakages and growth opportunities.

Competitive & Market Intelligence

Track Share of Voice (SOV), pricing trends, and visibility of competitors in Backpacks and Lifestyle categories.

Provide actionable insights to improve positioning and pricing strategy.

C. Cross-Functional Ownership

Inventory & Supply Chain Sync

Ensure advertising is aligned with warehouse fill rates and sell-through (especially for Q-Commerce).

Prevent waste by stopping ads on low-stock or blocked SKUs.

Content & Creative Execution

Work with the creative team to deploy:

High-converting banners

A+ content

Video ads

Brand store creatives for Genie and Urban Jungle

Candidate Profile

Education

MBA or Graduate (Marketing, Statistics, Data Science, or related fields preferred)

Technical Skills

Advanced Excel / Google Sheets

VLOOKUP / XLOOKUP

Pivot Tables

Data cleaning & reconciliation

Platform Experience

Hands-on experience with:

Amazon Advertising Console

Flipkart Seller Hub

Other marketplace dashboards is a strong plus

Mindset & Soft Skills

Highly analytical and detail-oriented

Strong logical reasoning

Proactive, ownership-driven growth hacker mindset

Experience

Prior experience with:

A D2C brand, or

An e-commerce / performance marketing agency

is strongly preferred