Performance Marketing Director / Paid Media Director

Prime Digital International Talent is a global platform dedicated to elevating digital capability and marketing performance across international markets. We partner with fast-scaling companies, multinational enterprises, and digital-first organizations to connect them with senior-level leaders who can shape strategy, optimize performance, and drive measurable business growth.

As part of our expanding global initiatives, we are seeking a Performance Marketing Director / Paid Media Director to lead advanced paid media strategy, cross-channel execution, and high-impact optimization frameworks.

The Performance Marketing Director / Paid Media Director will oversee the full scope of paid media activity, steering strategic planning, operational excellence, and data-driven optimization. You will serve as the senior authority guiding growth, channel expansion, and performance methodologies across the organizations digital ecosystem.

This part-time remote role is designed for an analytical, forward-thinking leader who understands how to elevate acquisition efficiency and scale performance in dynamic, competitive environments.

• Develop a comprehensive performance marketing strategy across paid search, paid social, programmatic, video, and emerging channels.
• Oversee campaign planning, budget allocation, audience targeting, measurement frameworks, and optimization pathways.
• Lead experimentation initiativesincluding testing roadmaps for messaging, creative variations, channel mix, and bidding methodologies.
• Ensure robust tracking, data governance, and attribution systems that support accurate, actionable insights.
• Analyze campaign data to uncover trends, inefficiencies, growth opportunities, and predictive performance indicators.
• Build scalable performance models including CAC/LTV forecasting, funnel mapping, and multi-touch attribution.
• Collaborate with creative, analytics, brand, and leadership teams to unify performance insights with broader marketing strategy.
• Manage vendor relationships, platform partnerships, and third-party technology evaluations.
• Establish executive-level dashboards and reporting structures that highlight results, risks, and strategic recommendations.
• Stay ahead of industry innovations, algorithm shifts, audience behaviors, and new performance marketing technologies.

• 6+ years of experience in performance marketing, paid media leadership, or digital growth roles.
• Deep expertise across advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, and programmatic DSPs.
• Strong analytical capabilities with the ability to interpret complex datasets and develop data-driven strategies.
• Proven success scaling acquisition programs, optimizing ROAS/CPA, and driving multi-channel growth.
• Exceptional understanding of attribution models, conversion mechanics, automation tools, and tracking systems.
• Ability to collaborate effectively with creative, product, data, and executive teams.
• Strong communication skills with the ability to translate analytical insights into strategic direction.
• Experience working in agency or high-growth digital environments is highly valuable.
• Comfortable operating independently in a remote, part-time capacity while maintaining high accountability.

• Employment Type: Remote Part-time, suitable for senior leaders seeking flexible but high-impact strategic involvement.
• Competitive compensation based on expertise, leadership scope, and contribution to measurable outcomes.
• Opportunity to influence global performance strategy within a digital-focused, innovation-driven environment.
• Exposure to cross-market campaigns, diverse industries, and advanced performance technologies.
• A professional culture that values innovation, precision, and strategic excellence.